Digital Advertising Specialist
Current- Managed a diverse portfolio of campaigns such as search, video, display, performance max, overseeing a total advertising budget exceeding $1.2 million, and consistently optimizing allocation for maximum ROI.
- Consistently drove ROAS growth, achieving a remarkable 50% YoY increase from 2022 to 2023. Concurrently, elevated estimated profits by 125%, resulting in a 25% budget increase to seize emerging market opportunities.
- Regularly conducted in-depth keyword and competitor analysis, leveraging data to adapt bidding strategies, improve campaign performance, and implement a data-driven approach to enhance conversion rates in the user.
- Strategically crafted high-converting landing pages through rigorous A/B testing, yielding a remarkable 125% surge in signup rates, contributing successful paid user acquisition.