Ahmet C. Email and Phone Number

As an independent consultant specializing in online gambling marketing, I bring over 15 years of industry experience to deliver cutting-edge marketing solutions. My expertise centers on the dynamic world of online gambling especially Sweepstakes in the US and Crypto, where I leverage my extensive network of influencers and affiliates across the US to foster substantial growth and innovation.

I head the Influencer and Affiliate Department, where I leverage my expertise to connect brands with influential voices in the digital landscape and cultivate mutually beneficial partnerships. Our Main Social Sweepstakes Casino Brands have been Pulsz.com and McLuck.com.• Leading the Influencer and Affiliate Department, spearheading strategic initiatives, and ensuring the achievement of departmental goals.• Identifying and acquiring new influencers, selecting those values align with our brand and mission.• Establishing robust partnerships with influencers, nurturing these relationships to foster long-term collaborations and brand advocacy.• Developing comprehensive influencer marketing strategies that resonate with our target audience and deliver measurable results.• Collaborating with cross-functional teams to seamlessly integrate influencer marketing campaigns into our overall marketing efforts.• Creating and implementing strategies to maximize the impact of affiliate partnerships, optimizing revenue generation.• Overseeing the day-to-day operations of the affiliate department, including recruitment, training, and performance management.• Monitoring affiliate performance and tracking KPIs, making data-driven decisions to drive program success.• Identifying opportunities for expansion and diversification of our affiliate network to drive revenue growth.• Implementing best practices in compliance and ethical standards for influencer and affiliate partnerships.• Staying abreast of industry trends and emerging technologies to ensure our department remains at the forefront of influencer marketing and affiliate managementIn my role, I am committed to harnessing the power of influencer marketing and affiliate partnerships to drive brand recognition, engagement, and revenue growth. I thrive on building meaningful connections, both with influential individuals and affiliates, to create authentic and mutually beneficial partnerships.

• Sportsbook/Casino / Head, Oversee Affiliate Team of 2 Senior and 1 Junior• Manage Affiliate Payments and Analytics Liaise with VIP Affiliates• negotiate Revshare, CPA, Hybrid, and CPL Deals Set up KPIs and forecast for the Affiliate Team• Optimize existing Affiliate Deals to ensure maximum profit • conversion Attend iGaming Conferences to present the brand

Implemented a creative approach to expand the affiliate network by adding new sources of affiliates, resulting in increased brand exposure and customer acquisition.• Responsible for Affiliates, Crypto Media, Partners, Influencers, and KOL's marketing budget and ROI• Reviewed all communication with Affiliates, optimized and repaired relationships with active Affiliates Managed• Affiliate Commission Payments and Reports• Utilized Metabase and Tableau to deliver accurate marketing reports • Initiated new incentives and bonuses for Affiliates and their affiliated Players • Oversaw advertisement spend for various crypto-related websites • Tasked media team with A/B testing and documented changes• Ensured healthy CAC and LTV numbers• Directed Influencers, Twitch Streamers, YouTubers, and KOL's to the Affiliate Program• Ensured timely and accurate payment of commissions for Affiliates and Media Partners

Successfully positioned the brand as the best-performing casino brand on the Skill on Net platform, gaining recognition for excellence in the industry.• Built and led a team of 12 including Affiliation, Media, Design, Dev, SEO, and Content • Developed Twitch Streamer and Influencer Marketing Team• Expanded into new markets such as Canada, New Zealand, Brazil, GCC, and India Conducted • A/B testing and optimized conversion rates• Collaborated with Payment, Compliance, CRM, and Business Analytic teams • Communicated with VIP Team to acquire and engage VIP Players• Oversaw performance and optimization of Affiliates, Media, and Streamers Recruited, trained, and supervised various teams• Planned industry event attendance and implemented design strategies• Upheld compliance requirements for regulated markets (Germany, UK, Denmark, Sweden, Spain, Ontario)

Grow the Revenue generated by Affiliates from 12k/Month to 500k/Month in the first 6 Month, started to add Betway Sport on different German Media Sport Websites under the games with odds infos to attract extra visbility for the Brand. Achieved a monthly revenue increase of over 4000% within 6 months, contributing to the company's exceptional growth and success.• Sportsbook & Online Casino /, Markets• Developed Affiliate and Branding/Media Strategy for German-speaking markets • Supported and optimized existing Affiliate deals• Negotiated various types of deals• Raised brand awareness in Germany through collaborations with major media conglomerates • Set up promotions to drive traffic and increase brand loyalty• Created new landing pages for A/B testing• Explored new marketing opportunities and partnerships Responsible for increasing player numbers in DACH region

Strategically utilized the budget to raise awareness and improve brand positioning for BetVictor in Germany, effectively reaching the target audience and maximizing impact.• BetVictor German market entry)• Built and led a team of 4 (Affiliate Managers, Media Buyers, and Design) • Analyzed the German market and found new traffic sources• Delivered on KPIs and business objectives through affiliate performance initiatives • Negotiated revenue share and CPX deals• Secured sponsorship deal with Union Berlin • Enhanced social media presence• Organized offline events and created marketing materials Optimized affiliate offerings and ran marketing tests

Established as one of the industry's largest Master Affiliates, consistently paying out monthly revenue in the high six-digit amount.Managed a network of sub-affiliates for various online poker rooms, facilitating monthly payments exceeding $400,000• Built and maintained strong relationships with sub-affiliates, ensuring their success and fostering long-term partnerships• Implemented effective promotional strategies and incentives, resulting in increased affiliate engagement and revenue generation• Leveraged expertise in the online poker industry to negotiate favorable deals and optimize revenue streams for both the sub-affiliates and the poker rooms• Provided support and communication to both sub-affiliates and players, ensuring a seamless and positive experience• Utilized advanced analytics and reporting tools to monitor performance, identify trends, and drive continuous improvement• Successfully implemented CPX deals tailored to the needs of different poker clients, maximizing profitability and growth opportunities