Ahmet Hazım Topçuoğlu Email & Phone Number

London, United Kingdom

Assisting Turkish companies in entering the UK market. From Strategy Development, Market Analysis, Portfolio Management and E-commerce/Digital marketing. • Complete business plans and operational strategies for new and existing companies.• Developed industry-specific plans to support cross-platform consulting solutions for operations that resulted in a fruit-based kid's snack for Lidl. Turnover of £750K in the first year of trading.• Propelled a B2B Turkish customer importing to the UK. £1M in sales within three years• Established and designed a Turkish furniture company's branding and digital marketing strategy. Due to be launched Jan 2024• Built and maintained a trusted advisor relationship with clients, working closely to develop successful long-term strategies and helping bring them to fruition.• Planned and implemented multi-channel digital marketing strategies to boost traffic and conversions.• Conducted market research to better understand market trends across diverse platforms.

Online

Strategic Marketing and Product Management Online CourseB2B Marketing Online Course

Istanbul, Turkey

Led the acquisition of BRF (BRF is a Brazilian company, 3rd biggest poultry company in the world.)Deal value: USD 470M.• Managed the integration project as PMI (post-merger integration) leader. • Accountable for Marketing, Trade Marketing, Product Management, Corporate Communication, R&D. Managing six direct and 35 indirect reports.• Annual marketing budget of $12M USD• Developed marketing stradegy for the country's biggest poultry producer and market leader of Halal poultry. Integrated marketing strategtegies with MEA, closely working with global team. • Maximised branding exposure, customer traffic and sales by developing and executing effective marketing programmes. Became the most trusted poultry brand among consumers in 2018.• Increased value-added product sales by 50%, which helped improve the company's gross margin from 12% to 14,5%

Istanbul, Turkey

Appointed as CMO by new investors, added a B2B company to a B2C business by changing sales channels and product portfolio.• Accountable for a marketing team of 8 staff• Collaborated and established workflow between R&D, production, sales and marketing.• Acquisition of a B2C brand, namely Maret, incorporated into the company's B2C portfolio• Launched first-ever ready-to-eat meat products into the Turkish market $2.5M USD• Led the expansion of Halal meat portfolio in the Middle East, mainly to UAS and Saudi Arabia• Managed industry-leading digital marketing, social media and SEO strategies, as well as successful TV marketing campaigns

Turkey

Sole responsibility for three large key accounts. Veet, Durex, Scholl• Accountable for annual marketing budget of $2.2M USD• Managed and developed three direct and five indirect.• Spearheaded and designed the first-ever ever-celebrity campaign of Veet in the MEA region. • Re-launch of Durex in Turkey in line with global positioning.• First YouTube viral campaign of Reckitt Benckiser Turkey.

Turkey

To launch Vodafone youth segment sub-brand (Vodafone Freezone) and youth-dedicated product• Marketing Budget: £22M USD• Analysed customer data and campaign performance to drive improvements.• Launch of the first youth sub-brand of Vodafone Turkey: Freezone. Including three new Youth tariff plans. Introduced youth loyalty club, events.

- Launch of Huggies and Huggies Little Swimmers brand in Turkey- Re-launch of Kotex brand in Turkey

Industrial Engineering

Business Engineering

High School