Senior Data Analyst
Current*Spearheaded the implementation and productization of innovative data technologies, including DMP, CDP, CMP, and Data Clean Rooms.*Established cross-departmental communication channels to enhance data collection methodologies.*Developed Private Marketplace (PMP) and Programmatic Guaranteed (PG) pipelines, driving significant revenue growth.*Served as the Subject Matter Expert on Big Data, providing training to internal teams and CBC clients/agencies.*Led strategic conversations for data alliances and partnerships, fostering external collaborations.*Consulted on emerging technologies to enhance data revenue initiatives.*Analyzed data points to create impactful audience segments and affinity groups.*Planned and executed media buys focused on data, audience targeting, and marketing funnel integration.*Managed media-related ESG initiatives, including the Scope 3 Carbon Calculator and Green and Responsible Media projects.*Active member of the Environmental Influencer CBC Group and the Out CBC Group, advocating for sustainability and inclusivity.Achievements:Recipient of the 2020 IDEA Canadianization Mission Award for the Via Rail Campaign, recognized for Best Use of Research Data and Best Use of Digital Media in collaboration with the Radio Canada team.