• Direct strategy and operations of a leading healthcare company specializing in hospital, aesthetic surgery clinic, medical device and health technology.• Manage P&L responsibility, driving market share growth and profitability.• Lead cross-functional teams in sales, marketing, operations, finance and HR, ensuring alignment with business objectives and optimal performance.

• Led sales and marketing for the Small Domestic Appliance (Braun) category.• Managed a team of 3 direct reports, overseeing a 100-person in-store consultancy team focused on ROI-driven execution and customer engagement.

• Applied Shopper Psychology insights to drive category growth in the FMCG market.• Led Turkey Store Development Organization with 600 employees, achieving operational excellence and digital integration through a newly designed digital capability tool.• Launched and scaled the Febreze Air Care category, achieving significant market share growth.

• Managed National Key Accounts for P&G’s full product portfolio improving sales performance and establishing long-term partnerships. • Turned around underperforming accounts through Joint Business Plans and Scorecards.

• Led key distributors in Electro Channel for Braun, Oral-B, and Duracell, overseeing P&L management, inventory flows, and capability building.• Directed 2 district managers and 15 account representatives in both offline and e-commerce channels.• Developed Go-to-Market strategies for the Electro Channel, ensuring sustained focus and sales momentum.

• Managed Top Local Chain accounts, delivering P&G’s full product portfolio with a focus on in-store excellence.