• Engaged with headquarters to develop and execute pricing strategies and commercial agreements.• Developed and refined MENA sales strategy for assigned market segment to ensure alignment with corporate objectives.• Established and managed Sales Budget for MENA region, enhancing resource allocation for maximum sales growth.• Led and directed high-performing team of Regional Key Account Managers to foster collaborative environment and attain organisational objectives.• Oversaw and managed sales operations across five production plants spanning three countries to ensure optimal productivity and profitability.• Led sales achievement reporting to Managing Director and Corporate HQ, providing actionable insights and recommendations.

• Orchestrated oversight of all Key Accounts across North Africa to exceed sales targets and achieve development milestones.• Led identification and cultivation of new business segments to align with company targets and catalyse growth opportunities.• Pioneered segmentation of plastic packaging with focus on customising solutions to customer and market segment needs.• Collaborated with Business Units (BUs) to formulate segment-specific packaging solutions, enhancing product offerings.• Presented innovative packaging solutions to existing and new customers, propelling sales growth and market penetration.• Championed expansion of ALPLA's footprint and activities in North African market to position company for sustained success in region.

• Led initiatives to enhance sales processes, streamlining and optimising procedures.• Delivered impactful presentations to CXO-level Senior Management and customers, conveying project updates and insights.• Supervised teams comprising up to 35 resources to ensure efficient collaboration and optimal project outcomes.• Spearheaded identification of new markets and potential clients to formulate expansion strategies for sustainable growth.• Established SQS-Egypt training services for external clients, including certifications and accreditations for entity and trainers.• Represented SQS-Egypt at exhibitions, conferences, and meetings to enhance brand visibility and industry presence.• Directed all project management activities for projects across MENA region by overseeing resource utilisation, project timelines, and budgets.• Performed contract negotiation and monitored service delivery Key Performance Indicators (KPIs) and Service Level Agreements (SLAs).

• Spearheaded all B2B sales activities to drive revenue growth and market expansion.• Identified new markets and prospective clients to devise robust expansion strategies.• Led initiatives to enhance the sales process, improving efficiency and effectiveness.• Crafted comprehensive proposals and quotations, encompassing Managed Service and Time & Materials (T&M) offerings.• Delivered impactful presentations to CXO-level Senior Management and valued customers, providing updates and insights.• Negotiated and monitored contracts, while overseeing service delivery Key Performance Indicators (KPIs) and Service Level Agreements (SLAs).• Acted as official representative of SQS-Egypt at various exhibitions, conferences, and meetings to elevate company's industry presence.