Syed Ahnaf Bakht Email & Phone Number

Dhaka, Bangladesh

Dhaka, Bangladesh

• Successfully managed a multidisciplinary team of developers and UX engineers in crafting tailored digital solutions for clients.• Demonstrated strategic leadership by taking over a project, and managing the Eshop, ERP, loyalty app, and POS data integration. Transitioned from a supporting role to becoming the dedicated Point of Contact within a remarkably short period, showcasing adaptability and leadership skills.• Leveraged extensive expertise in market trends, consumer behavior, and industry innovations to deliver comprehensive client consultations and craft customized digital strategies• Led sprint planning, Sprint retrospectives, Reviews, Scrum meetings, and User Acceptance Testing (UAT) process.• Facilitated effective communication between technical and non-technical stakeholders, bridging gaps and ensuring seamless collaboration on project goals.• Provided training sessions to client teams, equipping them with the skills to independently manage and enhance their digital assets.• Managed client expectations and provided transparent progress reports, building strong client relationships and garnering repeat business opportunities.• Spearheaded the successful transition of the business unit's business book-keeping to a reporting platform, optimizing financial processes and ensuring accuracy in reporting• Assumed additional responsibilities by mentoring Associate Business Analyst(s), contributing to the growth and development of the team.• Managed the preparation and booking of monthly internal transactions since Q4 2022, ensuring the accuracy of financial records and supporting informed decision-making.• Played a key role in crafting the Quarterly Business Review (QBR) deck, presenting critical metrics to the management. Demonstrated a deep understanding of business data and the ability to communicate complex information effectively.

Dhaka, Bangladesh

• In charge of executing, overseeing, and monitoring new user acquisition campaigns and performance marketing initiatives for various clients across different industries like real states, banks, insurances, ride-sharing, OTT platforms, IT-enabled services, food industry, E-commerce, etc. • Observing and tracking all paid media campaigns for a broad spectrum of clients. E.g. Ncell, Nepal’s leading telecom operator • Analyzing data to monitor revenue performance and report areas of improvement. • Work in a cross-functional team to establish growth strategies and facilitate the development of the operational structure.

Dhaka, Bangladesh

1. Extracted and collated data for several Parachute and competitor brands from the Household Panel software vital to the preparation of the Annual Operations Plan. • Ran Entry Erosion analysis, Gain and Loss Analysis at Brand and SKU level, Purchase basket analysis, and classified data in terms of consumer profiles. • Developed an understanding of how to interpret Consumer Data and how the brand business is evaluated. • Achieved a greater degree of technical, time management, and problem-solving proficiency. 2. Oversaw the end-to-end digital marketing of the Coconut for Life website – a Coconut and beauty-focused blog site. • Assessed and vetted topic and content recommendations shared by SEO agency. • Screened 13+ content in English and Bangla monthly to the content team. • Inspected content to ensure alignment with brand guidelines and compliant with legal standards. • Mapped digital media briefs for media buying team and aligned content team to craft Facebook dynamics. • Provide feedback based on brand guidelines on Instagram content calendar, prepared by the creative content agency. • Critiqued weekly batch of creatives, shared by creative content agency, to ensure complete adherence to the content calendar. • Developed a holistic view of the technical and branding facets of managing a blogsite. • Formed a solid understanding of stakeholder management. 3. Communicated with designers to modify product pack and carton artworks. • Ensured dimension, case size, pack size, stack size, and other key elements match spec sheet shared by the Quality Assurance team. • Facilitated the timely delivery of approved artworks to relevant personnel in the Supply Chain department. • Briefed and aided agency to conceptualize revisions required and acquired deliverables from the said agency within a set timeframe for the labeling of a new product in development.

Bangladesh

• Conducted market research through regular market visits and subsequently disseminated market visit insights enabling the top management team to make informed decisions.• Evaluated and analyzed primary and secondary monthly sales data to generate insights to benefit the distribution value chain.• Executed an activation for Alpenliebe reaching 4000+ children.• Drove company-wide digitization by growing eCommerce partners from 4 to 22 in response to sales slowdown due to COVID-19.

• Spearheaded the “Advertorial” communication for RanconMotors, BEOL Limited, and X Ceramics. Thereby increasing Adrevenue by 10%.• Improved BBF’s presence across the internet with over 50+posts each month. Including Facebook, Twitter, and LinkedIn.• Established BBF’s Instagram handle, managing to bring 300+new followers in under two weeks.• Conducted 20+ interviews of key personnel, such as Kamal Quadir (CEO, Bkash), Mubina Asaf (Head of Legal & External Affairs, BAT), and so on, as the chief interviewer for Bangladesh Brand Forum.

Dhaka, Bangladesh

• Log all blog posts that are posted on the web-front.• Reviewed files, records, and other documents to obtaininformation through constant vetting and sorting to ensure the quality of content.• Collected performance data of all past posts to assess the traffic onthe website.

Bachelor Of Business Administration - Bba, Finance, General

Activities and Societies: Treasurer, BUP Finance Society

A Levels, Science

O Levels