Brand Strategy Manager
CurrentAs Brand Strategy Manager, my responsibilities in EZPLAY covers: - Ensure consistent communication of the brand’s identity across all platforms.- Conduct competitive analysis and market research to adjust the brand strategy as needed- Develop strategies to increase brand awareness and drive customer engagement.- Oversee website design and content to ensure alignment with brand guidelines.- Work with designers to maintain brand consistency across all visual materials.- Ensure all marketing collateral adheres to the brand’s style guide.- Oversee the development of content strategies for different platforms.- Utilize customer data and insights to drive decisions related to brand strategy.