Ali Hodjat Email & Phone Number

Laguna Niguel, Ca, Us

Berkeley, California, Us

Nevada City, California, Us

• Responsible for marketing strategy, execution of marketing activities, messaging and positioning of Telestream solutions for content owners, broadcasters, and streaming services,• Elevated value proposition of Telestream solutions for live and remote production, live capture and smart ingest, post production, cloud media processing, workflow orchestration, content management, and video quality monitoring.• Developed content strategy for target personas and customer profiles, managed product & solutions launch to market.• Amplified customer successes through story-telling content, event participation and press opportunities.• Developed compelling marketing programs and collateral to increase Telestream brand identity and sale lead pipeline. • Led Telestream digital presence through web, SEO, social media and demand-gen campaigns for new opportunities.• Managed relationship with Telestream PR agency, media and publishers, and performed regular analysts’ briefings. • Led planning, content creation, and activation strategy for key trade shows and industry events including NAB & IBC• Generated fresh sales enablement tools including battle cards, solutions briefs, webinars, and case studies.• Performed competitive analysis and market research to influence business direction and product roadmap.• Collaborated on product launch and promotion strategies, focused on crafting and communicating the unique value of solutions to internal and external audience, including reseller and channel partners.

Nevada City, California, Us

• Led cross-functional teams for marketing programs of video quality monitoring solutions, driving product positioning and messaging, with focus on demand gen campaigns, lead generation and SEO.• Responsible for Telestream IQ website refresh, creating new sales enablement tools such as solutions briefs customer case studies, battle cards, and thought leadership collateral such as white papers and webinars.• Translated value propositions of video quality monitoring solutions into effective sales enablement tools, including pitch decks, case studies, videos, industry reports, and blog posts.• Led go-to-market strategy and marketing launch of ARGUS centralized video quality monitoring management platform including press release, industry awards, webinars, and brand recognition.

Berkeley, California, Us

• Led go-to-market strategy for ExpressPlay Media Security Suite, including content creation, product positioning and messaging, press announcements, brand promotion, and digital marketing campaigns.• Designated expert and product spokesperson internally and externally, including webinars and industry events such as Streaming Media, Rethink TV, IABM TV, IBC, NAB, SVG, and SportsPro Media.• Performed regular analyst briefings and press interviews with media and entertainment analysts, including Rethink TV, S&P Global, ABI Research, Frost & Sullivan, OMDIA, GiantSteps Media Tech, etc.• Responsible for messaging and translating value propositions into practical sales enablement tools, including pitch decks, case studies, videos, white papers, industry reports, and blog posts.• Drove cross-functional teams for demand generations, events, communications, and brand design to ensure unified marketing execution messaging, advertisement, and product promotion.• Managed the creation of competitive messaging, battle cards, case studies, and product presentations.• Led the creation of sales enablement collateral, including datasheets, solution briefs, infographics, etc.• Drove product positioning and messaging for the ExpressPlay website, focusing on SEO.• Provided regular training and product updates to sales and customer support teams, providing market updates, thought leadership on market trends, and competitive dynamics to executive management.• Facilitated digital campaigns, including LinkedIn and email nurture campaigns, monthly newsletters, content syndication, and other lead-generation activities.• Created customer personas and journeys by translating complex concepts into simple messaging.

San Diego, Ca, Us

• Responsible for product marketing and roadmap of TV Everywhere authentication and Verimatrix watermarking product.• Managed TV Everywhere product roadmap and strategy with full extension to a cloud-based SaaS offering.• Responsible for the feature set and product roadmap of Verimatrix forensic watermarking product portfolio.• Developed partner ecosystems for TV Everywhere and forensic watermarking products, including encoder and CDN partners such as AWS Elemental Media Services, Harmonic, ATEME, Akamai, and CloudFront.• Created product specifications and marketing collaterals, including product sheets, blogs, and press releases• Responsible for brand definition and leading product announcements for different Verimatrix solution• Led integration of Verimatrix watermarking technology in Samsung Tizen TV platform, driving full integration of Verimatrix Ultra HD solution in 2017 Samsung TV models and after.• Managed partnership and contract negotiations for licensing watermarking technology to tier 1 SoC and TV manufacturers, including Samsung, MediaTek, Mstar, Broadcom, Hi-Silicon, Marvel, AmLogic, etc.

San Diego, Ca, Us

• Defined and maintained roadmap for Verimatrix Ultra HD security feature set for Verimatrix content protection solutions for IPTV and OTT streaming platforms based on MovieLabs specification.• Managed certification of Set-Top Box chipsets for Verimatrix content protection solutions and integration of Verimatrix DRM and watermarking client library across multiple devices such as Fire TV, Android, iOS, etc.• Managed relationships with tier-1 SoC partners and led prioritization of security certification for SoC partners based on market demand and deployment timeline to maximize revenue growth.• Promoted Verimatrix branding and value proposition through marketing campaigns such as trade shows and oversaw marketing communications such as press releases and product announcements.

Palo Alto, California, Us

- As a Technical Program Manage, Managed security certification of Broadcom chipsets for different Conditional Access, DRM, and Content Protection technologies. - Managed r tier one customers and key partners; created schedules for security certifications and led cross-functional teams without formal reporting; - Launched new products and maintained feature documentation, product roadmaps, market and product requirement documentations.

Palo Alto, California, Us

- Software development and system design specifications for security features of Broadcom SoC leading to reduction in project development cycle. - Developed stand alone crypto applications and user guide specifications for supporting tier one and tier two customers which reduced support and maintenance effort and time.

Los Angeles, Ca, Us

Performed market research to find potential customers that were interested in licensing the UCLA patented technologies and facilitated interaction between investors and UCLA inventors.

Los Angeles, Ca, Us

Performed graduate level research for Ph.D. dissertation. Published and presented 17 conference papers, 4 journal articles and 4 book chapters in the field of Embedded Security

Mba

Phd, Electrical Engineering, Embedded Computing Systems

Bachelor Of Science, Electrical Engineering