Alan Holding Email and Phone Number

Demand generation and performance based mediums with emphasis in SEM/SEO, paid social, programmatic media, Marketing Automation, & CTV advertising.Leads team in the planning and execution of advertising systems, strategies, and experimentation roadmaps. Drives continuous growth through channel development and data-driven optimizations across all stages of the consumer funnel.Integrates campaign channels and technologies with CRM, web analytics, and BI dashboard systems to provide integrated reporting capabilities.

Head of performance marketing department, specializing in the use and development of AI & ML based buying algorithms across a variety of exchanges and mediums in B2B & B2C verticals.

RelationEdge is a full-service Salesforce Platinum Consulting Partner and digital agency that helps clients engage with their customers from lead to loyalty by improving business process, leveraging technology, and integrating digital marketing.Group Director of Performance Marketing, responsible for driving lead and revenue pipeline for portfolio of clients in B2B SaaS, financial, and e-commerce verticals. Oversees client and revenue growth, team hiring, advertising systems and processes, and department P&L.

Led paid media team in the planning and execution of B2B SaaS paid search, paid social, SEO, & programmatic display initiatives across ACTIVE Network’s portfolio of cloud-based software, allocating over $18MM in annual online marketing budget across 7 major SaaS products.Responsible for MQL, SQL, and revenue growth across all digital efforts. Oversees department service offering, staffing, and P&L while reporting directly to the CMO and executive teams.

BusinessOnline is a B2B performance marketing agency rooted in data-driven analysis, attribution and revenue reporting. They have evolved B2B performance marketing using novel buyer intent, targeted media and personalized content strategies..The Director of Search Marketing oversees the development and management of all paid search and SEO efforts with an emphasis in B2B SaaS & technology vertical, working closely with account managers, client contacts, and analytics teams to develop industry leading campaigns and service offerings.

The Sr Paid Search Marketing manager is responsible for the management of paid search campaigns and strategies across a portfolio of client accounts in addition to their integration with peripheral PPC management, analytics, and marketing automation systems.

Managed e-commerce marketing efforts including paid search, shopping feeds, PLAs, SEO, e-mail, and Google Analytics for CarToys.com, the online division of a major electronics retailer. Utilized website A/B testing software continually to maximize visitor value and campaign ROAS.Successfully grew annual online advertising budget from $3MM to over $11MM within 3 years through campaign performance optimization, tracking enhancements, and CRO testing.