Amanda Holdsworth, Ed.D., Apr Email & Phone Number

Greater Detroit Area

Lead the development and execution of strategic communication plans, multi-channel marketing campaigns, brand development, and storytelling initiatives tailored to meet the unique needs of educational organizations, nonprofits, and government entities.Conduct mixed methods research studies to gather and analyze data, enabling evidence-based decision-making in the development of communication strategies, brand positioning, and integrated marketing efforts.Grew revenue by an… Show more Lead the development and execution of strategic communication plans, multi-channel marketing campaigns, brand development, and storytelling initiatives tailored to meet the unique needs of educational organizations, nonprofits, and government entities.Conduct mixed methods research studies to gather and analyze data, enabling evidence-based decision-making in the development of communication strategies, brand positioning, and integrated marketing efforts.Grew revenue by an average 350% through targeted business development, value proposition analysis, and CRM implementation.Achieved a 98% client return rate. Show less

Won the 2022 Good for Michigan All Star Award for the highest score on a statewide assessment for companies working toward the United Nations' Sustainable Development Goals.Met or exceeded client expectations:- Organized and delivered free virtual Manufacturing Day programming for 9,425 Detroit students and staff during the pandemic.- Created and launched a marketing strategy for a career and technical education (CTE) high school resulting in an 85% increase in enrollment.-… Show more Won the 2022 Good for Michigan All Star Award for the highest score on a statewide assessment for companies working toward the United Nations' Sustainable Development Goals.Met or exceeded client expectations:- Organized and delivered free virtual Manufacturing Day programming for 9,425 Detroit students and staff during the pandemic.- Created and launched a marketing strategy for a career and technical education (CTE) high school resulting in an 85% increase in enrollment.- Built a customer enrollment journey calendar for global university that was implemented in five countries.- Crafted content for a school district’s SEO/SEM campaign based on analytics realizing a 656%-higher-than-benchmark result.- Audited a service agency's professional development program's social media efforts and marketing funnel to analyze messaging, open and click-through rates, and enrollment to develop more targeted emails. Participation increased by 10% in three months.- Conducted the organizational management audit and redundancy assessment for a large school district's administrative reorganization, saving $300,000+ while increasing efficiency and productivity.- Convened a statewide Advisory Board comprised of community college and university leaders and researchers focused on instructor training and equitable access.- Scheduled and attended five Capitol Hill visits during the ACTE National Policy Seminar, educating legislators on the benefits of CTE.- Earned four NSPRA awards for marketing and brand materials developed for a CTE high school that also won Tech & Learning Magazine's Most Innovative Learning Space Award.- Secured client interviews in The Wall Street Journal, U.S. News & World Report, USA Today, Good Housekeeping, and Parents Latina and on NBC News (national).- Garnered international media placements for clients in Sweden and Australia, amplifying efforts of a global marketing plan.- Served on the NSPRA DEI School Communication Benchmarking Project Team. Show less

Support the strategic and tactical communications efforts of a research team at the Marsal Family School of Education studying equity in education, community colleges, career and technical education, upskilling/reskilling, transfer students, and adult learners.

Taught eight distinct courses including marketing management for MBAs and communications in the digital age. Contributed to wellbeing and success of student athletes as Faculty Athletics Representative and Mentor.

Developed curriculum and courses, ensuring alignment with learning objectives and academic standards. Delivered engaging classroom and online instruction to engender student understanding of course material.

Established district-wide project management process and system, effectively tracking ~2,000 communications tasks/year, improving internal efficiencies while decreasing outsourcing costs by 22%.Implemented a media monitoring and reporting system, tracking more than 700 article mentions and television appearances in 18 months.Trained 1,100 staff members and district leaders in PR, website, and branding best practices, enhancing their capabilities in communications and marketing… Show more Established district-wide project management process and system, effectively tracking ~2,000 communications tasks/year, improving internal efficiencies while decreasing outsourcing costs by 22%.Implemented a media monitoring and reporting system, tracking more than 700 article mentions and television appearances in 18 months.Trained 1,100 staff members and district leaders in PR, website, and branding best practices, enhancing their capabilities in communications and marketing. Constructed a new onboarding program based on the gap analysis framework to enhance employee engagement and organizational culture. Led team to six national awards for top communications campaign, special purpose publications, blogging, and e-newsletter. Show less

Effectively promoted $154.4 million in corporate philanthropy over three years, deepening multi-national partnerships with companies such as Ford, General Motors, Toyota, Hyundai-Kia, IBM, Procter & Gamble, Deloitte, and Dow Chemical.Steered the rebranding efforts for the Business Engagement Center (BEC) successfully increasing brand awareness by 15%.Achieved a 30% increase in visitors to the BEC website and a 50% growth in social media followers through the development… Show more Effectively promoted $154.4 million in corporate philanthropy over three years, deepening multi-national partnerships with companies such as Ford, General Motors, Toyota, Hyundai-Kia, IBM, Procter & Gamble, Deloitte, and Dow Chemical.Steered the rebranding efforts for the Business Engagement Center (BEC) successfully increasing brand awareness by 15%.Achieved a 30% increase in visitors to the BEC website and a 50% growth in social media followers through the development, execution, and evaluation of an annual integrated marketing and communications strategy. Spearheaded social media efforts for the University of Michigan's Mobility Transformation Center launch, achieving remarkable success with over 750,000 impressions in one day, elevating visibility of the MTC. Championed cross-campus collaborations, serving on the University of Michigan’s Voices of the Staff Team; Office of Research’s Diversity, Equity, and Inclusion Steering Committee; Social Leadership Team; Communicators’ Forum; Entrepreneurship + Innovation Communications Committee; University of Michigan Health System Communicators; and the North Campus Research Complex Communicators’ Committee.Earned the 2015 Alliance for Women in Media’s Emerging Voices Award; the 2014 Association of Marketing and Communication Professionals’ Hermes Gold Award, Pro Bono Campaign; the 2014 Association of Marketing and Communication Professionals’ Hermes Honorable Mention, Small Business Website; and the 2014 Communicator Award of Distinction. Show less

Business Engagement Center

Expanded market presence and augmented revenue by implementing comprehensive marketing plans to enhance brand recognition. Worked closely with executive and global communications teams at Fortune 100 companies

Served as the spokesperson for 16 crises in five months, while still securing positive statewide press and upholding the agency’s reputation.Drove a 17% increase in Facebook followers and a 2,689% boost in monthly engaged users within four months through a new digital strategy. Crafted the wireframe of an app for homeless shelter staff and secured pro-bono app development support.Led all statewide communications and branding initiatives, streamlined program sub-brands… Show more Served as the spokesperson for 16 crises in five months, while still securing positive statewide press and upholding the agency’s reputation.Drove a 17% increase in Facebook followers and a 2,689% boost in monthly engaged users within four months through a new digital strategy. Crafted the wireframe of an app for homeless shelter staff and secured pro-bono app development support.Led all statewide communications and branding initiatives, streamlined program sub-brands, managed publication development, created microsites, directed social media efforts, and contributed as a senior member of executive-level committees and advising councils. Show less

Howell, Michigan

Effectively managed departmental budget of ~$1 million while reducing costs by 44% through improved workflows and processes.Initiated a rebranding campaign resulting in a 21% increase in new student enrollment in less than six months.Demonstrated omnichannel marketing success with a significant 52.5% increase in inquiries from FY10 to FY12, coupled with a noteworthy 119% surge in new, engaged visitors to the website between FY11 and FY12.Secured valuable media placements… Show more Effectively managed departmental budget of ~$1 million while reducing costs by 44% through improved workflows and processes.Initiated a rebranding campaign resulting in a 21% increase in new student enrollment in less than six months.Demonstrated omnichannel marketing success with a significant 52.5% increase in inquiries from FY10 to FY12, coupled with a noteworthy 119% surge in new, engaged visitors to the website between FY11 and FY12.Secured valuable media placements in reputable outlets, including Forbes and Crain’s Detroit Business, along with dozens of television and radio interviews, helping achieve a 15-20% improvement in brand recognition. Nurtured favorable connections with community stakeholders, bolstering the institution's standing and engagement within the community.Devised and executed crisis communication strategies, assuming the role of a primary spokesperson during pivotal incidents to uphold transparency as well as foster trust within the community.Earned the CASE V Gold Award for Best Institutional Website and the APEX Award for Publication Excellence. Show less

Bolstered the university's standing and engagement through connections with community stakeholders. Devised and executed crisis communication strategies.

Executed one of the nation’s first educational content marketing campaigns, increasing the number of online articles posted on the school website by 1,235% in three years, elevating the school’s digital visibility and reiterating its innovative culture.Garnered more than 38 million non-athletic print media impressions from FY06 to FY09, securing local and national placements in outlets such as The Wall Street Journal and on MTV.Developed fundraising collateral (print, digital… Show more Executed one of the nation’s first educational content marketing campaigns, increasing the number of online articles posted on the school website by 1,235% in three years, elevating the school’s digital visibility and reiterating its innovative culture.Garnered more than 38 million non-athletic print media impressions from FY06 to FY09, securing local and national placements in outlets such as The Wall Street Journal and on MTV.Developed fundraising collateral (print, digital, and video) for the $60 million Centennial Campaign while fostering alumni partnerships.Managed all communication, public relations, crisis communication marketing, advertising, special events, and digital communication functions across four campuses, providing support to a community consisting of more than 300 employees, 1,600 students, and 1,100 families, effectively leading to waitlists at all grade levels despite the FY08 recession.Earned two Association of Marketing and Communication Professionals’ Hermes Gold Awards and one Honorable Mention. Also won a Communicator Awards Award of Distinction. Show less

(Merged With Academy Of The Sacred Heart In August 2006)

Orchestrated a successful marketing and branding campaign including a comprehensive public relations plan, advertising strategy, and website redevelopment, quadrupling the number of admissions inquiries, and tripling the number of applications in one year.Conceptualized and produced an innovative digital viewbook, earning the 2006 International Association of Business Communicators (IABC) Renaissance Award of Honor for top Interactive Electronic Presentation.

Produced all media pitches, alumni magazine content, direct mail campaigns, advertising, ad buys, and website content, driving cohesive communication strategies to elevate the institution's brand while effectively engaging students, potential students, faculty, alumni, and donors.Drove a 150% increase to MGHIHP’s website after securing a faculty expert as a thought leader in The Boston Globe during the 2004 ALCS and World Series.Other unique story pitches led to placements in… Show more Produced all media pitches, alumni magazine content, direct mail campaigns, advertising, ad buys, and website content, driving cohesive communication strategies to elevate the institution's brand while effectively engaging students, potential students, faculty, alumni, and donors.Drove a 150% increase to MGHIHP’s website after securing a faculty expert as a thought leader in The Boston Globe during the 2004 ALCS and World Series.Other unique story pitches led to placements in the Boston Herald, Women’s Business Boston, Patriot Ledger, and Nursing Spectrum.Named the Publicity Club of New England’s Bronze Bell Award winner and honored by PR News with a spot on its Top 15 to Watch List. Show less

Led all statewide public relations efforts, collaborating with and advising five section offices and 15 area offices.Developed comprehensive public relations strategies, fostering community partnerships with prominent sports teams such as the Boston Breakers, Boston Celtics, Boston Red Sox, New England Revolution, and New England Patriots. Designed and authored a printed newsletter for 700,000 annual readers and the organization’s first e-newsletter with 3,000… Show more Led all statewide public relations efforts, collaborating with and advising five section offices and 15 area offices.Developed comprehensive public relations strategies, fostering community partnerships with prominent sports teams such as the Boston Breakers, Boston Celtics, Boston Red Sox, New England Revolution, and New England Patriots. Designed and authored a printed newsletter for 700,000 annual readers and the organization’s first e-newsletter with 3,000 recipients.Arranged and supervised statewide speakers’ bureau, leading to four front-page articles and 10 television interviews in one year.Won the Publicity Club of New England’s 2004 Public Affairs Campaign of the Year. Show less

Doctor Of Education (Ed.D.), Organizational Change And Leadership

Master Of Arts - Ma, Strategic Public Relations

B.S.B.A., Communications Management

Minor in Honors International Studies