Amanda Hawco is a mobile and web acquisition growth marketer with hands-on experience driving the strategy, implementation, optimization and analysis of high-converting acquisition and retargeting campaigns. Accountable for $30M+ annual ad spend, her data-driven approach to campaign management allows for strategic optimizations that have resulted in high conversion growth, CPA efficiencies and lift to overall acquisition KPIs.Amanda is an industry veteran with 16+ year’s experience working with companies of all sizes and budgets. Her subject matter expertise and process has allowed her to recruit and train new team members and in-house resources to build, manage and optimize high performance ad campaigns at scale.With significant experience across SEM, Mobile App Campaigns, Paid Social, Affiliate, Display and more, Amanda can confidently build a solid campaign foundation, drive channel and campaign strategy to achieve desired outcomes and execute on day-to-day optimization tactics and testing roadmaps.