Ashley Howard is a San Diego Native that relocated to Oklahoma in 2013 after her husband ended his ten-year tenure with the United States Marine Corps. Since moving to Oklahoma, she has dedicated herself to making Oklahoma a better place to live, work, and raise a family. Howard has a master’s degree in education, a bachelor’s degree in psychology, and serves as the President of DevMar Strategies. She previously served as the VP of Marketing and Financial Development at NewView Oklahoma where she oversaw development, fundraising, grants, marketing, communications, public policy, and advocacy. Her past experiences also include several years at The Oklahoman Media Company, where she served as their Audience Development, Events and Promotions Manager and she served as the Director of Strategy and Development at an Oklahoma City based marketing and public relations firm. Ashley is a fierce advocate for education, workforce development, and veterans; she believes whole heartedly in serving others well. Howard serves on the board of directors for OKC Beautiful and is an advisory board member for the Force 50 Foundation. She and her husband live in Yukon, Oklahoma with their son Spencer and their two fur children. Together they spend most of their free time fishing, mountain biking, and strength training. ● Customer persona and journey map development● Survey development, research and analysis● Brand establishment and adherence ● Developing full funnel inbound marketing strategies● Establishing and managing KPIs and revenue goals● Establishing marketing KPIs to support revenue goals● Implementing Account Based Marketing (ABM) efforts● Recruiting, coaching and retaining staff● Budget and report management● Project and resource management● Business development; developing needs assessments● Digital marketing, promotions and public relations● Large scale event and fundraiser planning● Grant and proposal writing
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PresidentDevmar Strategies Jan 2023 - PresentAt DevMar, we specialize in bridging the gap between sales, development and marketing efforts. Connecting marketing and sales key performance indicators helps to foster better communication and collaboration through shared goals. This can lead to more effective and efficient processes, resulting in higher conversion rates and increased revenue. -
Vice President, Marketing And Financial DevelopmentNewview Oklahoma Jul 2023 - Apr 2024Oklahoma City, Oklahoma, UsServing as a member of the executive leadership team; overseeing all marketing, fundraising, grant management, advocacy, public policy, and public relations efforts. Fostering relationships with businesses and community organizations to develop funding resources and strategic partnerships. Fostering relationships with community leaders to influence public policy efforts. Overseeing all advocacy efforts across the organization. Facilitating interactive discovery sessions across the organization to set the foundation for strategic planning. Converting sales and development key performance indicators (KPIs) into marketing metrics and tactics designed to support reaching revenue goals across four (4) revenue streams: enterprise/manufacturing services, clinic/rehabilitative services, digital accessibility services, and financial development (fundraising). Developing comprehensive marketing strategies for B2C, E-Commerce and B2B efforts inclusive of public relations, creative services (graphic design, videography, and photography), web services (design and development), social media strategy, digital marketing (SEO, SEM, email marketing, content marketing and programmatic advertising) and measurement strategy (multi-platform attribution, establishing goals through Google Analytics, CRM integration, etc.). Developing graphics and editing video as needed to supplement creative needs. Leading cross-departmental brainstorming exercises to foster creativity across the organization to support in the development of campaign themes, content strategies and visual strategies. -
Vice President, Marketing And CommunicationsNewview Oklahoma Jun 2022 - Jul 2023Oklahoma City, Oklahoma, UsServing as a member of the executive leadership team; overseeing all marketing, advocacy, public policy, and public relations efforts. Fostering relationships with businesses and community organizations to develop funding resources and strategic partnerships. Fostering relationships with community leaders to influence public policy efforts. Overseeing all advocacy efforts across the organization. Facilitating interactive discovery sessions across the organization to set the foundation for strategic planning. Converting sales and development key performance indicators (KPIs) into marketing metrics and tactics designed to support reaching revenue goals across four (4) revenue streams: enterprise/manufacturing services, clinic/rehabilitative services, digital accessibility services, and financial development (fundraising). Developing comprehensive marketing strategies for B2C, E-Commerce and B2B efforts inclusive of public relations, creative services (graphic design, videography, and photography), web services (design and development), social media strategy, digital marketing (SEO, SEM, email marketing, content marketing and programmatic advertising) and measurement strategy (multi-platform attribution, establishing goals through Google Analytics, CRM integration, etc.). Developing graphics and editing video as needed to supplement creative needs. Leading cross-departmental brainstorming exercises to foster creativity across the organization to support in the development of campaign themes, content strategies and visual strategies. -
Director Of MarketingNewview Oklahoma Feb 2022 - Jun 2022Oklahoma City, Oklahoma, Us -
Director Of Strategy And DevelopmentKoch Comm | Oros Analytics Dec 2018 - Feb 2022● Digital Marketing, Creative and Public Relations Strategy ● Business Development ● Inbound Marketing ● Sales enablement and CRM implementations ● Client relations ● RFP and Proposal Development ● Presentation development and delivery ● Marketing intelligence and analyticsServing as a member of the leadership team; overseeing all marketing, development and diversification initiatives. Fostering relationships with businesses and community organizations; developing client relationships. Responding to RFPs, preparing formal proposals and executing presentations. Facilitating interactive leadership discovery sessions and comprehensive needs assessments. Converting sales and development key performance indicators (KPIs) into marketing metrics and tactics designed to support all Koch Comm clients in achieving their revenue and business goals. Developing comprehensive marketing strategies for B2C, E-Commerce and B2B focused clients inclusive of public relations, creative services (graphic design, videography, and photography), web services (design and development), social media strategy, digital marketing (SEO, SEM, email marketing, content marketing and programmatic advertising) and measurement strategy (multi-platform attribution, establishing goals through Google Analytics, CRM integration, etc.). Managing special projects across a diverse clientele including annual and campaign strategies, branding, website development, collateral development, customer relationship management (CRM) implementations, sales enablement (pitch and presentation development) and other marketing related initiatives. Leading cross-departmental brainstorming exercises to foster creativity across the organization to support in the development of campaign themes, content strategies and visual strategies. Leading a cross-departmental team in evaluating key metrics across all campaigns to determine in real time where optimizations are needed to achieve better results for clients.
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Audience Development, Events And Promotions ManagerThe Oklahoman Media Company │ Newspapers In Education Mar 2015 - Dec 2018● Financial and Operational Planning ● Donor Relations ● Grant Writing ● Major Events & Large Scale Fundraising ● Marketing, Promotions and Public Relations ● Business Development ● Curriculum Development ● Professional Development ● Audience Development ● Volunteer Relations ● Subscriber acquisition ● Subscriber engagement ● Digital marketingServing as a member of the senior leadership team. Overseeing all educational outreach and program offerings as a member of the NIE Institute (501(c)3); including the marketing and promotion of all program offerings, the development and implementation of curriculum and overseeing student contests. Securing sponsorships and grant funding from community partners to sustain The Oklahoman’s NIE program. Developing/fostering relationships with local institutions and organizations to promote and sustain NIE program offerings. Organizing large-scale events and major fundraising campaigns. Creating and managing educational contests and educational workshops, updating and managing website presence, managing social media presence, implementing email campaigns and managing online donation platforms. Leveraging promotional opportunities; participating in on camera interviews, conducting workshops and participating in conference exhibits and public outreach. Managing audience development, reach and AAM reporting and compliance.
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Business Analyst / BuyerState Of Oklahoma (Ou/Occc) Nov 2013 - Mar 2015Business Analyst - The University of Oklahoma ● Resource Management ● Strategic Planning ● Professional Development ● Agile Project ManagementBuyer - Oklahoma City Community College● RFP & Bid Management ● Order Management ● Vendor Relations
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Leasing SpecialistAlton Management Corp. Nov 2011 - Oct 2013● Sales & Marketing ● Contract Management ● Training/Professional Development
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Order Management SpecialistLife+Gear, Inc. Jul 2010 - Nov 2011● Supply Chain ● Customer Service ● Training/Professional Development
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Purchasing And Customer Service ManagerSungate Energy Solutions Dec 2005 - Jul 2010● Training ● Sales/Customer Service ● Business Development ● Purchasing ● Vendor Relations
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Program DirectorBounce California Aug 2005 - Jul 2010● Curriculum Development ● Classroom Training ● Customer Service Managing coaching staff and organizing a youth all-star program including creating curriculum for incremental classes and counseling/coaching athletes (100+ athletes).
Ashley Howard, Maed Skills
Ashley Howard, Maed Education Details
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Ashford UniversityAssessment & Measurement -
Hubspot AcademyHubspot Agency Partner Certification -
Ashford UniversityPsychology -
San Diego Community College DistrictPsychology -
University Of North Texas At DallasGrant Writing -
University Of Oklahoma - Price College Of BusinessGeneral
Frequently Asked Questions about Ashley Howard, Maed
What company does Ashley Howard, Maed work for?
Ashley Howard, Maed works for Devmar Strategies
What is Ashley Howard, Maed's role at the current company?
Ashley Howard, Maed's current role is President | DevMar Strategies.
What schools did Ashley Howard, Maed attend?
Ashley Howard, Maed attended Ashford University, Hubspot Academy, Ashford University, San Diego Community College District, University Of North Texas At Dallas, University Of Oklahoma - Price College Of Business.
What are some of Ashley Howard, Maed's interests?
Ashley Howard, Maed has interest in Social Services, Civil Rights And Social Action, Education, Science And Technology, Arts And Culture, Health.
What skills is Ashley Howard, Maed known for?
Ashley Howard, Maed has skills like Aam Compliance, Digital Circulation, Digital Media, Audience Development, Grant Writing, Proposal Writing, Curriculum Development, Organizational Development, Business Development, Education, Direct Response, Training.
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