Creative direction for organic and paid assets, both static and video.Plan, manage, and execute photoshoots, including location scouting, coordinating logistics, and sourcing and vetting photographers and models.Develop paid advertising creative briefs, source creative talent, and coordinate content creation.Creating Photography and videography as needed. Manage and create organic social media, including strategy and content.

Creative Direction: Ideation, storyboards, style guides, and developing brand-focused narratives. Partners with key stakeholders to determine visual direction of each shoot to maintain high standards of visual assets to ensure deliverables meet brand guidelines and marketing objectives.Leadership: Experience leading photo and video crews to achieve project goals within a desired budget. Studio Management: Key player in creating Five Below's first in-house photo/video studio… Show more Creative Direction: Ideation, storyboards, style guides, and developing brand-focused narratives. Partners with key stakeholders to determine visual direction of each shoot to maintain high standards of visual assets to ensure deliverables meet brand guidelines and marketing objectives.Leadership: Experience leading photo and video crews to achieve project goals within a desired budget. Studio Management: Key player in creating Five Below's first in-house photo/video studio. Oversees the procurement, maintenance, organization, and inventory of photography and videography equipment.Production & Project Management: Collaborates in all stages of the photo/video production from ideation, casting, hiring crew, location scouting, directing, and post production editing.Photography & Videography: Creates compelling camera-based visual assets to support retail marketing advertising, signage, email, website, social, UGC-style, e-commerce, and internal communications. Skilled in both studio and on-location shooting.Post Production: Experienced in selecting, retouching photographs and editing videos using industry-standard software such as Adobe Creative Suite. Data Asset Management: Adds metadata and ingests assets into the DAM following insustry standards.Software: Adobe Create Suite, Capture One, Create Force, Kelvin, Bynder, Salsify, Sharepoint, Workfront. Show less

Produced an 8-week, cross-country photographic project to create portraits in subject’s homes: managed budgets and schedule, reported to funders, maintained equipment, supervised photo assistant.Enrolled over 4,000 students in an online videography course that I designed, filmed and marketed.Wrote email marketing, sales funnels, advertising and website copy.Adapted marketing plans to specific audiences based on interviews and market research.Created photographs… Show more Produced an 8-week, cross-country photographic project to create portraits in subject’s homes: managed budgets and schedule, reported to funders, maintained equipment, supervised photo assistant.Enrolled over 4,000 students in an online videography course that I designed, filmed and marketed.Wrote email marketing, sales funnels, advertising and website copy.Adapted marketing plans to specific audiences based on interviews and market research.Created photographs and video portraits for businesses, non-profits and individuals.Used Adobe Premiere and Photoshop for editing visuals, infusing emotion and adding effects.Designed, implemented and monitored web page functionality for continual improvement. Show less

Co-founded company and established Los Angeles location.Created visual content for entrepreneurs, start-ups, nonprofits, ad agencies and Fortune 500 companies.Produced photographs and video in various styles including portrait, lifestyle, food, silo, event, education and medical.Developed and pitched high-impact projects from concept to completion, with a crew of up to 30 people.Worked in high-pressure environments with large budgets and tight… Show more Co-founded company and established Los Angeles location.Created visual content for entrepreneurs, start-ups, nonprofits, ad agencies and Fortune 500 companies.Produced photographs and video in various styles including portrait, lifestyle, food, silo, event, education and medical.Developed and pitched high-impact projects from concept to completion, with a crew of up to 30 people.Worked in high-pressure environments with large budgets and tight deadlines.Negotiated contracts and services to meet budget requirements.Clients included: 3M, Adidas, Andersen Windows, Breath Savers, Gatorade, Optum, Rock and Roll Hall of Fame, Target, TCF Bank, Trolli, United Healthcare. Show less

Artist Mentor for Las Fotos Project, a community-based photography program, whose mission is to bring about positive change for teenage girls facing adversity. One-on-one mentoring, photography trainings, and assigned field projects. Helped provide a creative outlet for students, encouraging them to express their artistic talents and explore their imagination, while building self-confidence.

Created and archived images as a member of Visual Resources Department, following highest industry standards, in a state-of-the-art photo studio.Digitized over 100,000 art objects while modernizing processes in photographing and archiving.Photographed art collection, created portraits, documented events.Adjusted, modified and optimized photos and videos using Adobe Create Suite.Photographed high-quality images for both print and internet… Show more Created and archived images as a member of Visual Resources Department, following highest industry standards, in a state-of-the-art photo studio.Digitized over 100,000 art objects while modernizing processes in photographing and archiving.Photographed art collection, created portraits, documented events.Adjusted, modified and optimized photos and videos using Adobe Create Suite.Photographed high-quality images for both print and internet distribution.Created workflow documentation that empowered and enabled co-workers to extend skills, leverage system features and find solutions to questions without intervention from the support team.Developed videography skills to enhance the documentation of the museum’s collection. Show less

Event Photo/Video, PortraiturePhotographed and filmed over 100 events and weddings in high-pressure environments.Culled, edited and delivered files to clients in user friendly formats.Developed and maintained digital asset management system.Observed market trends to optimize pricing and to capitalize on emerging opportunities.Drove year-over-year business growth while leading operations, strategic vision and long-range planning.Used consultative… Show more Event Photo/Video, PortraiturePhotographed and filmed over 100 events and weddings in high-pressure environments.Culled, edited and delivered files to clients in user friendly formats.Developed and maintained digital asset management system.Observed market trends to optimize pricing and to capitalize on emerging opportunities.Drove year-over-year business growth while leading operations, strategic vision and long-range planning.Used consultative sales approach to understand client needs and recommend relevant offerings.Designed and maintained aesthetics of website and blog. Show less

ES conceived and hosted one-night exhibitions and art parties at various locations in the Minneapolis and St. Paul. Artists were invited to submit their work for juried ES exhibitions. The seven ES events included "Haute Art," "Fit Fete," "The Dog and Pony Show," "The Joy of Jello," "[I.D. me]," "Ephemerality" and "Masculinity" which included a fashion show. ES events involved art installations, musical performances, games, drinks and a few new theme-based surprises.

I photographed student life, events, portraits and artwork for print and web. I was involved in numerous projects led by the in-house graphic design firm DesignWorks, including the school's Viewbook that featured hundreds of photographs and an award winning brochure designed by Andrea Hyde.