- Managed the company's rebranding and comprehensive digital marketing infrastructure guidelines, resulting in a 40% increase in brand awareness, a 40% growth in sales and customer loyalty, and a 30% increase in social media engagement- Developed short, mid, and long-term business strategies and go-to-market plans for beauty & coffee brands, aligning with company objectives, product priorities, project milestones, budget, timelines, and KPI goals- Conducted comprehensive market research, including consumer interviews, competitor analyses, product launch timeline tracking, promotor interviews, and new product testing to generate business insights and business plans- Planned, implemented, and optimized multi-channel marketing campaigns, ensuring effective coordination between online and offline channels for maximum reach and targeted customer engagement- Developed strategic marketing and analytic plans for 23 companies in Korea and Canada, leading to a 30% in market growth and development- Drove a successful loyalty promotion that increased customer retention by 15%, boosted repeat sales by 20%, and brand recognition by 20%