Ahmed Refaat Email and Phone Number

• Formulating the bundle cards strategy, calendar, budget, propositions, and P&L to achieve high growth; +12% YoY on subs & +23% YoY on revenue• Developing the brand commercial KPIs [Active Base and X-net] & Propositions to increase attachment & main line share by +2pp YoY while improving the brand affinity by 3 pts• Driving the trade marketing & distribution teams to ensure better trade & aggregators understanding while creating trade propositions to increase the recharge transactions by 8% YoY• Conducting the organization Budget planning, forecasting & story with the finance team & Vodafone Group to ensure healthy growth; +19.2% YoY on revenue and +0.8% YoY increase on revenue share• Launched a new all base loyalty program “Shokran” to increase attachment & decrease churn & duality; +85% engagement rate & +4 pts on NPS [still running]