Anna Hrovat-Staedter Email & Phone Number

Minneapolis, Mn, Us

Columbia, Maryland, Us

Columbia, Maryland, Us

Columbia, Maryland, Us

Fort Collins, Colorado, Us

• Strategize and execute marketing campaigns for a variety of clients, which includes but is not limited to; researching market trends and identifying target audiences, buying media placements, implementing digital campaigns and PPC efforts, writing and tracking social media, developing web content and collateral, reporting on efforts and adapting campaigns as necessary. • Generate reports for efforts across all clientele, and interpret metrics and analytics to gain stronger insight into tourism and travel trends, identify high potential audiences, adjust digital efforts for stronger results and connect marketing efforts with lodging and sales tax collections. • Bring destination brands to life with high-performing visuals, meaningful messaging and researched market positioning.

Fort Collins, Colorado, Us

Assisted Project Managers, Graphic Designers and Communication Specialists in executing marketing campaigns for local municipalities.

Seattle, Us

Madison, Wi, Us

• Strategized and executed marketing campaigns for four products and multiple services, which includes but is not limited to writing web copy to educate target audiences, creating content to drive engagement, conducting email and digital campaigns to nurture leads, and supporting sales and product teams to move leads through the pipeline.• Conducted a 3-month market research analysis of the health systems market and presented results to senior leadership, which guided company-wide priorities and outlined new market opportunities.• Leveraged qualitative and quantitative analysis via surveys and other research to better serve our customer base, identify areas of growth for our company in expanding markets, and better present educational information across our web content.• Compiled and presented monthly product usage reports for Forte Insights to product team and marketing stakeholders to influence product development and better attribute marketing and sales initiatives with usage changes. • Attended industry conferences to interact with and listen to prospects and customers, and establish thought-leadership within relevant markets.

Madison, Wi, Us

• Conducted thorough analysis of and proposed revisions to the Allegro CTMS lead scoring model to better identify and nurture qualified leads through the sales pipeline.• Analyzed survey data and contributed data visualization recommendations and strategy decisions to the 2017 State of the Clinical Research Industry Infographic, Report and Webinar, which resulted in over 2,700 views, 1,800 downloads (resulting in a 66% conversion rate), and 138 new contacts.• Strategize and execute Forte EDC messaging and campaigns for the 7.2 release, rebranded web copy, validation overview and ad hoc reporting materials to achieve product goals.• Collaborate with Product Marketing Managers, Product Managers, Customer Success and Business Development Team members to create effective marketing collateral such as case studies and overviews.• Contribute webinar, infographic, eBook, and blog content to support Forte’s thought leadership strategy, connect audiences with quality resources, and drive engagement with both the Forte and Nimblify brand.

Madison, Wi, Us

• Optimized inbound marketing tactics by contributing to blog posts and social media efforts.• Created newsletter templates and distributed product newsletters via HupSpot and WordPress.• Worked effectively and collaboratively within a large marketing team.• Planned strategy to assist with product-focused campaigns which were sparked by insights from Google Analytics, HubSpot, Salesforce, and more.

Overview: • Worked within the constraints of a non-profit budget, timeline and resources. • Attended conferences on behalf of the center, served as spokeswoman to commercial and independent clients that visited the center, and managed relations between press and social media inquiries. • Wrote five press releases that resulted in over 6 pieces of media content in local news. • Created and implemented visitor surveys to discover insights about visitor demographics, visitor experience and visitor engagement in order to generate data to present to the center’s board of directors to encourage action and drive sales to particular locations on campus. • Drafted rental contracts for a new meeting space on campus and designed promotions aimed at commercial clients. Social• Developed a social media campaign to increase revenue per visitor to the Wildlife Center and leverage the powerful images of Alaska’s wildlife to generate emotion and connection between visitors to increase their experience. • In August 2016, I increased Facebook’s average engagement per month by 604%, increased post reach by 112%, increased page views by 18% and increased video impressions by 9,847%. The increased awareness and engagement resulted in multiple animal “adoptions” and monetary donations, providing insight into the potential of social media to drive audiences down the conversion funnel. Web• Created quality content and media for the center’s website, and coordinated with an outsourced web designer to simplify and reorganize content presentation which resulted in an increased number of visits by 7%, decreased bounce rate by 19%, and increased traffic to Adoptions and Membership pages by 53%.

Madison, Wi, Us

I worked to provide excellent service to the consortium members and encouraged other businesses to join the consortium. I created informational documents to be distributed to members, consolidated presentations and developed web content for the E-Business Consortium and Internet of Things websites. In addition to content development online, I helped implement code for the 2016 UWEBC Annual Conference website. I also assisted with events within the Consortium and Internet of Things Lab. Working with the consortium helped me understand and value how collaboration between businesses can assist in strengthening Wisconsin corporations.

To promote the Madison Radicals, a Semi-Professional Ultimate Team in the American Ultimate Disc League, I worked with Media and Public Relations Associate Caitlin Cieslik-Miskimen to write Press Releases and strategy pitches to local and national media outlets including The Isthmus, The Capital Times, ESPN and others. I also assisted in creating long form promotional videos, and coordinated with many event calendars in the Madison area. I met with local and national journalists, including Michael Popke, who wrote an article about my own experiences within the sport of Ultimate.

I was promoted to Camp Counselor after only one week of working as a boat crew member in the summer of 2013. I program and lead the summer “water sports” camps for children aged eight to fifteen. I also coordinated offsite day camps to Wisconsin River, Madison and Dane County lakes. I also designed a week long camp that will be implemented next year called "Girls Do it All". This camp will be aimed at inviting more girls to be comfortable on the water and to explore the outdoors. I am also CPR and Lifeguard Certified.

I developed a strategic digital media communications plan to build customer engagement and awareness for a growing, multi-location business. I also redesigned their website to include an online registration system, interactive video content and blog pages. I enhanced social media connections by growing customer networks through Facebook, Instagram, and Twitter. I developed, mapped and improved SEO and enhanced the professional reputation of Wingra Boats within the Madison outdoors recreational community. I also assisted with winter event planning and press releases to local media. Working at Wingra Boats taught me how to work within the limitations and advantages of a local small business.