The role was to drive growth using keyword research, Analysis and strategy that catered to the business objectives and provide solutions to their problems through innovation and collaboration. The responsibilities were as follows:• Achieved $150K revenue through email marketing automation with 35% open rate and 20% click-through rate, surpassing industry standards by 15%.• Led cross-functional teams, reducing cost-per-acquisition by 30% while maintaining ROAS over 4 for multiple quarters.• Implemented multi-channel outreach program, increasing client acquisition by 20% in the first quarter.• Managed diverse marketing team of designers, developers, and writers.• Introduced 5-week project strategy for new client acquisition, negotiating budgets based on client goals. Additional Responsibilities:• Trained new hires and interns on keyword targeting, online campaign management, and content creation.• Monitored KPIs and ad spend throughout project lifecycle.• Applied 5-week project strategy for targeting new businesses.

• Led data-driven digital marketing initiatives across Meta, Instagram, TikTok, Bing, and Google Ads, focusing on generating ROAS.• Conducted in-depth research in customer segmentation, content writing, and product-market fit, resulting in a 20% increase in campaign efficiency.• Designed and managed targeted performance ad campaigns on Bing, Google, Meta, Instagram, and other platforms for retail businesses, achieving a 30% improvement in engagement and a 25% reduction in CPC.• Managed comprehensive app store optimization and funnel creation, leading to a 25% decrease in bounce rates and a 15% increase in mobile app downloads.• Tracked user behavior, conversions, and other relevant metrics using Google Tag Manager.• Demonstrated exceptional technical and analytical skills in day-to-day management of diverse CMS and paid media campaigns.

• Executed targeted ad campaigns, improving click-through rates by 40% and reducing acquisition costs by 20%.• Managed app store optimization, decreasing churn rate by 30% and increasing in-app purchases by 20%.• Implemented advanced tracking tools for monitoring user behavior and conversions.• Demonstrated strong technical skills in CMS management and paid media campaigns, resulting in a 35% increase in ROI.• Reduced CPC by 25% and CPA by 30% through targeting and ad creative refinements.• Increased AOV by 20% via strategic upselling and cross-selling initiatives.• Achieved significant boost in campaign profitability, exceeding client expectations.

• Collaborated with the marketing manager to analyze customer data, resulting in targeted ad campaigns with a 10% higher conversion rate than the industry average.• Developed an automated reporting system, reducing report generation time by 50% and providing timely, accurate monthly performance reports for 30+ clients using Microsoft Excel and Google Docs and did half of the client facing myself.• Analyzed campaign data through Google Analytics, leading to a 20% decrease in cost per acquisition.• Implemented A/B testing across 15 ad campaigns, achieving a significant 30% increase in click-through rates.• Utilized forecasting tools to project potential revenue, informing budget allocation and resulting in a 15% increase in ROI over one quarter.- Developed an automated reporting system using Excel and Google Docs that reduced report generation time by 50%, resulting in timely and accurate monthly performance reports for 30+ clients.- Analyzed campaign data using Google Analytics to identify key areas for optimization, resulting in a 20% decrease in cost per acquisition.- Implemented A/B testing across 15 ad campaigns resulting in a 30% increase in click-through rates.- Utilized forecasting tools to project potential revenue and inform budget allocation, leading to a 15% increase in ROI over the course of one quarter.