• Brand business partner for Corporate Brand, Islamic Banking, Alternate Distribution Channel, Priority Banking and Liabilities portfolios.• Involved in creating annual reports.• Handling social media and digital marketing channels.• Managing corporate website and public relations of the bank.• Working with partner agencies and ensuring communication objectives are met.• Ensuring objectives are met within the budget and have maximum ROI.

• Managing product marketing campaign services in terms of artwork, designing, planning and execution of the respective product campaigns including TVC, Print Media and Radio Advertising.• Managing agencies with respect to creative artwork for UBL Omni.• Managing outdoor branding with respect to the product campaigns at the agent sites.• Provided support with respect to the planning and execution of PR campaigns and agent convention throughout the… Show more • Managing product marketing campaign services in terms of artwork, designing, planning and execution of the respective product campaigns including TVC, Print Media and Radio Advertising.• Managing agencies with respect to creative artwork for UBL Omni.• Managing outdoor branding with respect to the product campaigns at the agent sites.• Provided support with respect to the planning and execution of PR campaigns and agent convention throughout the year.• Inventory management for all branding materials at HO.• Establish and maintain good working relationships with vendors. Show less

• Providing support for outdoor branding with respect to brand visibility at the agent sites.• Creation of research based market intelligence reports on monthly basis.• Responsible for national level analysis for agent and merchant network.• Provided visibility and analysis on segmented & regional profitability. • Inventory management in ULTIMUS and reconciliation with all stakeholders.• Prepare, update and document operations policy related to agent and merchant network… Show more • Providing support for outdoor branding with respect to brand visibility at the agent sites.• Creation of research based market intelligence reports on monthly basis.• Responsible for national level analysis for agent and merchant network.• Provided visibility and analysis on segmented & regional profitability. • Inventory management in ULTIMUS and reconciliation with all stakeholders.• Prepare, update and document operations policy related to agent and merchant network. • Establish and maintain good working relationships with core agents and vendors. Show less

• Scrutiny & supervision of account opening forms and their archival, CNIC verification using NADRA's verysis, specimen signature card scanning as per SBP guidelines and bank's own standards.• Responsible for making pay orders.• Responsible for confirming and examining the deposited cheques.• Provide education to customers about bank products.