Ahsan Tariq Email & Phone Number

Pakistan

Lahore

● Increased Avg. Monthly GMV by 3.5x for Fashion Brands since joining.● Working with Growth team to identify high GMV inventory and then ensuring consistent supply exclusively available at platform through-out the year by negotiating terms with Fashion Brands.● Locking inventory sets with Fashion Brands to ensure LAAM also participates in collection launches of high GMV designs.● Executed monthly and quarterly planning processes with a balanced focus on growth, margins and operational costs.● Closely worked with Product, Engineering and Design on revamping and implementing the new UI/UX – (design and journeys)● Increasing NPS of Vertical from <20 to 75+ within 4 months and maintaining it.● Built and managed a team of Leads, Category Managers, Growth Associates, Acquisition Managers and Marketplace Managers

Lahore District, Punjab, Pakistan

● Enhanced Distribution efficiency by increasing GT coverage and footprint by 4x in 12 months - this led to GT contribution in overall business to increase from 10% to 38% in same time period.● Increased Monthly Business from PKR 120 million to PKR 230 million within 18 months - approx. 92% increase.● Spearhead brand/product launches of GoodCare, Molped and Evony Masks in Lahore - this included conducting information session to Field Sales Force about the products, Field visits to pass information to Trade, Conducting Evening sessions with team to encourage top performers of the day and discuss problems faced by slow performers.● Achieved highest monthly sales of Molped in Dec '22 Nationally by selling 1,000,000 pads and then breaking the record again in January '23 by selling 1,200,000 pads.● Inducted GoodCare in Lahore's 30+ LMTs with zero budget - relations with Procurement and Operations department of these LMTs was critical. These LMTs included few of Punjab's largest LMTs interms of average foot-fall.● Under Project Pharma Revamp, achieved ever-highest sales of Molfix and Molped in Pharmacy channel in year '22 compared to previous year through increased coverage, better retention of Order Bookers, and continuous follow-up of SMART goals given to team.● Executed Marketing strategies in Local Modern Trade of Lahore such as increasing Share of Shelf, Ensuring presence of Hayat products in Primary and Secondary Displays and locking platinum spaces for In-Store execution.● Under Project LMT Mega Displays, executed Pakistan's largest in-store Diaper Secondary display of Molfix at Raja Sahib in Lahore - a Pyramid shaped display of 500 Pack of 3 Molfix Jumbo packs stretching 16ft x 18ft and standing 17ft tall as part of new year celebrations in Jan '23.● Implementing Sales Force Automation / X-Mobility for Lahore Sales Team - a pivot away from relying on Distributor's SAP software to Hayat's internal sales software.

Islamabad

● Achieved 80% of Annual Target in 8 months since joining and leading a team of AMs and TSEs for B2B channel.● Familiarized with the Electrical terminologies and the Science behind Renewable Energy and how it is captured in Solar energy System.● Assist and provide consultation to B2B clients in choosing clean and carbon-free solutions for their energy requirements and reduce their dependency on National Grid.● Under Project New Lands, led a team to identify new markets and for introducing smaller 3kW Solar System for B2C channel - a low cost energy sustainability solution for those who aspire to expand in the future.

Islamabad, Northern Punjab Rawalpindi, Pakistan

● Capturing consumer behavior through a team of Brand Ambassadors doing qualitative and quantitative research on Tobacco Consumers.● Achieved SOM target of L&M in 3 months of 0.6% in Nielsen Reports of Q4 '18 which increased to 1.2% in January '19 in SFA reports of PMI.● Spearheaded brand re-launch of L&M Cigarettes in Islamabad and Rawalpindi markets through a data driven approach - identifying key target audience, tracking their expected presence through Hotspots on maps and then ensuring effective presence of product and its marketing material in the retail shops that came in that hotspot.● Under Project CE Revamp, planned effective use of CIS for touch-point segmentation, route to market and route formulation, resource deployment as well as presenting actionable insights to the management.● Under Project Tourism achieved highest sales of Red & White and Marlboro - 3,400 M/month in retail markets of Murree and Muzaffarabad in Q'4 '18 - again through a data driven approach coupled with increasing distribution efficiency

Chakwal District, Punjab, Pakistan

● Top Area Manager in Jhelum Region and 8th in Zone NPKPK for year '17.● Increased SKU/POS by 190% from 1.1 to 3.2 in 8 months through a dedicated approach of selling Marlboro and Red & White along with Morven by Chesterfield.● Increased focus on Red & White Special and achieved growth of 650% in annual target - achieved 260M against target of 40M● Implementing coverage model and ensuring brand availability in 3200+ outlets including Modern Trade, GT as well as Key Accounts/Trade King.● Under Project Inventory Management conducted a detailed analysis of low sales of rural areas in March and April and resulted in increasing monthly sales by 1.5x through implementing management a feat. which was also appreciated at National Level.● Implemented Census Project by re-evaluating each outlet to formulate a better coverage & serving model, resulting in an increase of sales by 18%.● Under Project Switch conducted a detailed analysis of Trade Behavior in Rural Areas by switching on working on Sundays and taking Fridays off - resulting in 28% increase in sales of Marlboro.● Launched Sales Force Automation across Chakwal Area.● Ensuring 100% Distribution Compliance as per Cost-Plus Model of Distribution in liaison with Distribution Strategy.

Jhelum

● Responsible of In-Store execution of Trade activities on 600+ Merchandiser covered retail outlets of Jhelum Region.● Increased Merchandiser Visit Efficiency to 98% and Call Efficiency to 94% in H1 '16 - highest in Zone.● Conducted launch sessions of Morven Big to Merchandisers and DSRs across 5 areas on Jhelum Region.● Provide key insights to the Zonal Manager through analyzing data derived from sales and merchandizing and implementing ToolBox activities.● Initiated a Merchandiser Score-Card by identifying KPIs and evaluating 28 Merchandisers on those set KPIs of Jhelum Region.

Islamabad

In charge of handling the company’s accounts and financials as well as managing vast array of activities ranging from Event Management to Printing services, most notably for branding requirements of OPPO and Can Asian Synergies.

Islamabad

● Team Leader of interns in re-launch campaign of Minute Maid pulpy orange in trade.● Proposed new strategies regarding Slim Cans, Coke Connect and reviving sales of RGB.● Documented Right Execution Daily protocols through extensive market surveys and presented the information to newly hired Pre-Sellers. ● Managed the Direct Marketing Expense allocated for the duration of internship.● Administered Consumer Behaviour and Planning through different resource materials. ● Executed trade promotions for Fanta Citrus.

Islamabad

Assisting the HR Manager in:● Recruitment and Orientation procedures for new recruits● Redundancy analysis and dismissal● Worked on ‘Harmony’: Mobilink’s HR information system software.

Islamabad, Islāmābād, Pakistan

● Multifaceted project revolving around the workings of Administration and Finance departments.● Included payment processing, data renewal on Vehicle Management System, verification of Inventory files, drafting daily documentation and reorganizing general record administration.● Also worked on preparation and maintenance of financial records and vouchers.

Bachelor Of Science (Bsc), Economics And Political Sciences

Activities and Societies: LUMS Media Arts Society LUMS Model United Nations

Gcse O & A Levels, Pre-Medical And Pre-Engineering

Activities and Societies: Beaconhouse Model United Nations