In my role as Paid Media Manager and Digital Marketing Strategist at Ads Analytica, I lead and manage comprehensive digital marketing campaigns across multiple platforms, including Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. I am responsible for developing and executing data driven paid media strategies that maximize ROI and drive measurable growth for our clients.In addition to paid media management, I oversee key functions such as SEO, web development, and social media management. My responsibilities extend to crafting and implementing overall marketing strategies, ensuring cohesive brand messaging, and optimizing campaigns for performance across all digital touchpoints.As a project manager, I work closely with cross functional teams, guiding departments through campaign planning, execution, and reporting. I ensure seamless collaboration across paid media, SEO, web development, and social media teams to deliver integrated marketing solutions that align with business goals.Key Responsibilities:Paid Media Management: Lead campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads to boost conversions and brand visibility.SEO: Optimize on-page and off-page SEO strategies to improve search engine rankings and organic traffic growth.Web Development: Oversee web development projects to ensure sites are optimized for performance, user experience, and conversions.Social Media Management: Develop and execute organic social media strategies to increase engagement and reach.Marketing Strategy: Design and implement comprehensive marketing strategies that integrate paid media, SEO, social media, and web development for maximum impact.Project Management: Manage projects and lead cross functional teams, ensuring timelines, KPIs, and goals are met.

At HiFlyer Digital, I managed and optimized high impact paid media campaigns that delivered significant ROI improvements for clients. My primary focus was on maximizing conversions by implementing precise targeting strategies, optimizing ad spend, and creating compelling ad creatives across multiple platforms.• Managed full cycle ad campaigns, including strategy development, targeting, ad creation, and performance optimization.• Set up and optimized conversion tracking systems to accurately measure campaign success and user behavior across platforms.• Focused on ROAS optimization by leveraging data-driven strategies, improving ad spend efficiency, and maximizing conversions.• Conducted thorough audience segmentation, keyword research, and A/B testing to enhance targeting and increase engagement.• Utilized custom audiences, retargeting, and dynamic ads to boost relevance and drive higher conversions.• Collaborated with various US-based clients, tailoring campaigns to specific business objectives and market conditions.Regularly reported on KPI's and campaign performance, providing actionable insights for continuous improvement.I actively participated in weekly client meetings, where I presented KPI's, campaign performance reports, and actionable insights to refine strategies and ensure ongoing success. My work directly contributed to achieving client goals and driving measurable business growth.

As a Paid Media Specialist at Outfront, I took a lead role in optimizing digital marketing efforts for a diverse range of clients of Company.Key Responsibilities:- Set up Google Merchant Center (GMC), Google Tag Manager (GTM), Google Analytics (GA), and Meta/Google Ads accounts for clients.- Configure and launch highly targeted ad campaigns across Meta and Google platforms.- Perform A/B testing to optimize creative elements, targeting, and overall ad performance.- Develop and manage PPC campaigns with a focus on maximizing ROI.- Update and maintain negative keyword lists to improve campaign relevance and efficiency.- Set up and manage Facebook Business Manager and Ads Manager accounts for seamless ad operations.- Implement conversion tracking for accurate performance measurement and reporting.- Install and configure tracking pixels (Meta, Google) to ensure accurate data collection.- Conduct ongoing campaign audits, analyze data, and adjust strategies to meet client objectives.- Deliver in depth performance reports and provide strategic recommendations for optimization.- Stay updated with the latest trends and best practices in digital advertising, ensuring top-notch results for clients.With a keen eye on maximizing ROI and delivering measurable results, I focused on refining ad strategies to align with each client’s unique business goals. My technical skills and strategic approach helped businesses enhance their digital presence and boost sales. I thrive in fast-paced environments and excel in managing end-to-end digital advertising operations.

As the Digital Marketing Manager at MEGA.PK, I spearheaded a range of high impact digital marketing initiatives that significantly transformed the company's online presence and revenue performance:SEO Leadership: Led the SEO department, developing and executing comprehensive strategies that boosted organic traffic by 300%, enhancing the company’s visibility and search engine rankings.Paid Ads Campaigns: Managed and optimized PPC campaigns across Google and Meta, driving over 10 million in revenue within the first year.Social Media Management: Grew the company’s social media following by 100% in one year through targeted content strategies and audience engagement.Influencer Marketing: Collaborated with social media influencers to expand brand reach and credibility, successfully boosting online visibility and sales.Corporate Collaborations: Worked closely with banks and corporate institutions to establish joint marketing promotions, creating mutually beneficial partnerships that amplified MEGA.PK’s brand presence.Event Representation: Represented MEGA.PK at corporate events, fostering new business collaboration opportunities and building strong relationships with key industry players.Email & Push Notification Marketing: Enhanced email marketing performance, achieving significant increase in open rates and a 80% rise in click through rates through targeted campaigns and segmentation.

As Assistant Manager of Corporate Planning & Control at Sadaqat Ltd., I supported the Deputy General Manager in key financial and operational tasks. My responsibilities included budgeting, variance analysis, and managing the costing department for multiple production units.Key Responsibilities:• Collected and consolidated budget requirements across business units, preparing budgeted profit & loss statements and balance sheets for review by senior leadership, including the Director of Strategic Planning, CFO, and CEO.• Monitored actual performance against budget, conducting variance analyses to highlight financial risks and areas for improvement.• Developed machine production standards, target production levels, and efficiency metrics to optimize operational output.• Established a monthly management reporting system, covering financial, operational, and performance indicators to support decision making.• Managed the costing department, preparing invoice-wise costing for units like Processing, Stitching, Wadding, Quilting, Embroidery, and TEXPA based on dispatches and sales.• Conducted sales and profitability analyses to guide strategic decisions and improve overall financial performance.• Prepared monthly operating and financial performance reports, highlighting KPIs and insights for continuous improvement.• Played a key role in implementing the SAP CO module, providing user end training (UET), conducting user acceptance testing (UAT), and supporting the Material Data Management department in extracting data from Oracle to SAP for the Go-Live.• Received certifications in SAP FM and CO modules, further enhancing my expertise in SAP financial processes.Through my contributions, I improved budget management, operational efficiency, and strategic decision making at Sadaqat Ltd.

During my internship at FESCO, I gained valuable experience in two key departments within the Finance Directorate Office:Accounts Consolidation (3 months): Assisted in consolidating financial statements, ensuring accurate data entry, and supporting the team with various financial reporting tasks.Taxation Department (3 months): Contributed to the preparation and review of tax documents, helping with compliance and filing processes.This internship provided me with foundational skills in financial management and a deep understanding of corporate finance operations.