“Creating Unforgettable Moments.”(What is Samaa?)In a short space of time, Samaa has established itself as a formidable player in events and entertainment sectors. The company’s alliances with distinguished names, including Saudi Railway Company (SAR), General Entertainment Authority (GEA) and Ministry of Health besides others, corroborate our diligent and innovative stance towards managing events. From corporate and public events to consulting services, Samaa has executed projects worth more than USD 10 million.(My Role)I am involved in framing medium and long term strategy for Samaa, a task that calls for futuristic and proactive attitude, besides being conscious of latest developments in the events industry. In this light, I establish and nurture connects with domestic and overseas clients. I also take the lead in conceptualizing events with the team. As strategic planner, my work also involves customer relationship management and network-building with multiple stakeholders,including government authorities and private organizations.(Key Projects)Samaa could earn the moniker of most disruptive yet prolific name in events and entertainment sectors by executing awe-inspiring events for clients from within and outside of the Kingdom. The list includes:⚫ ‘Samrat Al Thumamah’ local themed concerts in collaboration with the renowned Rotana Records.⚫ ‘O’ in alliance with noted Lebanese musician Michel Fadel.⚫ 90th Saudi National Day where Samaa humbly joined forces with GEA.⚫ ‘Al Hareed Festival 2018‘ in Farasan Islands sponsored by GEA, where we handled branding andconcept design.

(What is Firnas Solutions?)Firnas (FKA Hive Technologies) was started as an endeavor to create and enhance online presence of people and businesses in Saudi Arabia. The project was in line with the Kingdom’s vision of diversification. Having an online presence and marketing products and services over the internet is the only answer to connect enterprises within and outside the country. At Firnas, we appreciate tech and use it to build a variety of software solutions, thereby digitally connecting the community.(Key Activities)Our key activities not only include software development and UI designing but also data analysis (recognizing that the global industry now equates data with oil) and top-notch digital marketing advisory services. From copy-writing services to project management and website designing to app development, Firnas is one-stop solution for companies and individuals that appreciate the significance of technology and seek strong online identity.(My Role)I handle strategy and long-term planning at Firnas. Since tech changes for better with each passing day, I anticipate and execute changes so that our clients fetch utmost returns on their outlays. I bring resources to one place to guarantee efficiency in our process and affordability for clients. I also ensure an in-person meet with clients to realize their idea and deliver perfect solutions. For overseas clients, I make efforts to incorporate local touch in their marketing campaigns so that they connect well with the native audience.(Our Highlight Project)- WateenWith over 380K+ app, Wateen is backed by Ministry of Health with an aim to bring donors and blood banks together under a single platform. Hive infused tech in blood donation space to solve the issues of lack of information and connect, a feat for which the app was bestowed upon the coveted King Khalid Award in 2019. The app records donations averaging 20K each month.

(What is Feeedz?)Feeedz is underpinned by twin objectives that include providing one-stop solution to users seeking discounts from vendors and maximizing returns for vendors by increasing traffic that translates into real transactions. Feeedz has earned the patronage of its dedicated users besides becoming a trusted source of increased revenue flow for our vendor partners.(Key Activities)To put it in a nutshell, we connect consumers with vendors, and we turn this relation into a long-term brand loyalty. Consumers save on their time and money by swiftly knowing the best available discounts from their favorite vendors. On the other hand, vendors reap tangible benefits of elevated visibility and turnover. They also get access to valuable insights about behavioral pattern of users.(My Role)Besides founding Feeedz, I am actively involved in overseeing many aspects of operations. These include:⚫ Setting of short-term goals (monthly and quarterly) with a view to achieving the long-term visionof the company,⚫ Finding and unlocking new revenue streams, managing and revitalizing relations with clients,⚫ Devising future-oriented strategy and implementation plans, and managing risks and employee welfare.(Achievements)Forbes cited Feeedz as one of the most promising startups in the Kingdom in the year 2016. Numbers speak for themselves. Feeedz has attained:⚫ Over 350K app downloads,⚫ Over 100 million offer views,⚫ 20K average company followers,⚫ and over 100 offers run on a daily basis.Vendors are swiftly increasing, and the benefits of impeccable browsing experience and genuine deals reshaping our user growth.

NPD’s - I've been in charge of the following New Product Development of Al Marai juice portfolio:- 200ml Orange and Carrot Juice- 200ml Mixed Apple Juice.- Re-launch of 300ml Mango Mixed Juice.- Re-launch of 300ml Mixed Berry Juice.Multipack – In charge of the initiation of juice multipack pack project:- 200ml Mixed Fruit Multipacks (Rglr/Promo).- 200ml Mixed Orange Multipacks (Rglr/Promo).Promo – Primarily acting as Juice team promo custodian:Planning, following up, evaluating, and reporting Al Marai juice brand strategic and tactical promotions in KSA and Gulf. In addition to creating the branding materials and the thematic look and feel of the following:- Fruit of the Month Seasonal Campaign (KSA, Gulf).- Ramadan Promo (KSA, Gulf).- Back- to-School Promo (KSA).- On-going juice promos. Fridge Branding:The aim of Al Marai juice fridge branding project is to brand Al Marai juice fridges with a refreshing and natural look and feel with sophisticated design technologies which may set the fridges out of clutter at shop level. The project has involved 1000+ fridges across KSA and Gulf in its first phase. My prime responsibility was initiating the initiative internally and works collaboratively with cross-functional teams to make the project alive. In Parallel, I was the brand contact point when it came to dealing with the creative agency in the preparation of the suggested artworks for the project, and the presenting the options to the higher management for approvals. Digital:- Worked closely with team and creative agency in developing the first Almarai juice website.- Preparing and sharing social media updates and material with the communication team.

In charge of the following tasks within Almarai "Juice" team:Portfolio Performance:- Coordinates Marketing Alerts informing of price changes and updates competitive pricing database.New Product Development:- Facilitates collection of preliminary data, analyses information and reports data for NPD projects.- Facilitates sensory evaluation of NPD prototypes internally.- Co-ordinates cross functionally product samples, sensory assessments, and competitive developments.Communication & Media Planning:- Develops creative briefs on specific projects and co-ordinates the agency output and critical path schedule.- Co-ordinates information on critical path schedule and ensures appropriate tracking on outputs and financials.- Maintains accurate and timely information on financial expenditure by project.Consumer Insight:- Co-ordinates and manipulates data and analysis on the specific information on market share, distribution and OOS performance.- Co-ordinates information on Retail Audit and Almarai BO for specific projects.- Co-ordinates all material and samples for Consumer Insight projects.Marketing Planning:- Co-ordinates assessment of the portfolio and market & competitive activity for the Annual Marketing Plan, Annual Promotional Plan, and Annual Projects Schedule process.- Prepares the Marketing Alerts and Communication Alerts for cross functional information on portfolio projects.- Attends TRD/PDM/PSC meetings for the portfolio.