Ai-Leen Lim Email & Phone Number

Hong Kong

Beijing & Hong Kong

Ai-Leen Lim leads AWA Asia’s offices as CEO and Principal Counsel, managing its headquarters in Hong Kong and its wholly-owned Chinese IP consultancy in Beijing. She is admitted as an advocate and solicitor in Singapore and is qualified to practise in Hong Kong and the United Kingdom. For more than 20 years she has advised clients on IP portfolio management in China,Hong Kong and internationally, with a special focus on brand management and IP strategy. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters, IP transactions, as well as advertising, consumer law, social media and the related regulatory issues in conjunction with market entry and product promotion.Her clients range from IP-rich fast-growing start-ups to Fortune 500 clients in relation to their IP protection and asset management issues, as well as commercial transactions involving IP assets (including IP audits, licensing, franchising and due diligence). Ai-Leen assists clients with the development, creation and management of IP value.Her extensive branding experience provides her with the unique ability to evaluate brands as an intangible asset, enabling clients to build and maintain their brand as part of an overall IP strategy. Ai-Leen continues to be internationally ranked as a leading IP practitioner by major industry publications and legal directories including Chambers Asia-Pacific, Legal 500 Asia Pacific, Managing IP, World Trademark Review, World IP Review, Expert Guides and Who’s Who Legal. She has also been recognised as one of “The Top 250 Women in IP” by Managing Intellectual Property and one of 80 “Influential Women in IP” by World IP Review.

Beijing, China

Beijing And Hong Kong

Specialised in IP portfolio management in China and Hong Kong. Also focussed in advertising, marketing and related regulatory issues in conjunction with market entry and promotions. Counsels clients on IP advisory matters (copyright issues, domain names, data protection, product safety, liability and labelling issues, gaming and sweepstakes law, competition law, internet law, and social media issues). Experienced in commercial IP, licensing, IP due diligence, contentious IP. Sectors: electronics, food and beverage, fashion, financial services, FMCG, IT and the internet, lifestyle, manufacturing, media and entertainment, personal care, professional services, real estate, retail.

IP portfolio management, enforcement and anti-counterfeiting work, IP licensing and brand related advisory work.

Examination of trademark applications and hearing opposition and cancellation cases.