Amanda A. Email & Phone Number

Texas, United States

Ft. Lauderdale, Fl

● Sales & Marketing Strategy: Drive 27% overall revenue growth over 5 years by implementing company OKRs, setting sales KPIs and quotas, designing incentive plans, and optimizing marketing campaigns for ROI.● Sales Enablement: Improve lead conversion rates during the presentation stage by 9% through the development and maintenance of comprehensive sales enablement materials, including product spec sheets and pitch decks, leading to more effective customer engagement.● Project Management: Save the company $140k over 4 years by successfully managing the ERP implementation of NetSuite. Other notable projects include SEO optimization, company rebranding, multiple website redesigns, launching a blog during a content marketing push, and optimizing customer segments and lists.● Marketing Project Execution: Increase qualified leads by 19% through the creation of a marketing funnel utilizing email automation. Other notable projects include SEO optimization, company rebranding, multiple website redesigns, launching a blog during a content marketing push, and optimizing customer segments and lists.● CRM Automation & Process Optimization: Reduce manual tasks for sales and operations teams by 15% by automating the RFP process using Power Automate. Other notable achievements include standardizing processes across the organization, creating departmental playbooks, and implementing a digital credit application workflow to streamline approvals.● Team Leadership & Development: Lead cross-collaboration between sales and marketing by hiring, training, and coaching both teams, improving their skills in CRM usage, pipeline management, campaign tracking and email strategy.

Coral Gables, Fl

● KPI Tracking & Achievement: Consistently ranked in the 95th percentile among over 500 stores in target metrics such as response times, customer retention rates, and lead conversion rates. This contributed to the store being 3rd in volume sales and recognition as the top business development department for 5 consecutive years.● Training & Development: Fostered a culture of continuous improvement, which led to the promotion of 8 SDRs to AEs over an 18-month period by designing training sessions on product knowledge, competitor analysis, call reviews, and role-playing objections.● Sales Enablement: Developed email templates and call scripts to ensure a consistent customer experience, contributing to a 48% customer retention rate, well above the 29% market average.● CRM Optimization: Increased CRM adoption by 30% by standardizing data entry processes and conducting regular training sessions for BDRs and AEs, resulting in stronger data integrity. ● Cross-Functional Collaboration: Launched a shadowing program where SDRs shadowed AEs two hours each week assisting with CRM functions while AEs demonstrated product knowledge and sales techniques.

● Relationship-based Sales Strategy: Achieved a 60% appointment-setting rate and a 40% close rate through effective consultative selling techniques and building strong relationships with customers and prospects● Lead Generation & Customer Retention: Generated 10% of leads through outbound campaigns using equity tools like AutoAlert and CDK, maintaining a customer retention rate of 50%.● CRM & Relationship Management: Became an expert in CRM processes and sales tactics, training over 15 new hires and reducing their onboarding time by at least 20%, enabling faster integration into the sales team.● Promoted to Management: Recognized for exceeding sales targets and my initiative in training others, I was promoted to Senior SDR, Business Development Supervisor and ultimately Business Development Manager in less than 5 years.

Bachelor Of Arts - Ba, Economics, Business Administration, Marketing

Master Of Business Administration - Mba, Digital Marketing, Business Analytics

In Progress