Aibel Johny Email & Phone Number

Bengaluru, Ka, In

• Led end-to-end (E2E) product implementation for 100+ clients generating over $50M in revenue• Acted as a bridge between internal teams and external vendors such as Google, Indeed, ZipRecruiter, Mediamath• Collaborated with product teams to improve product offerings based on customer feedback• Led the global implementation team ensuring adherence to service level agreements (SLAs)• Partnered with the sales team to create a seamless post-sale client handoff experience with clear expectations set on service levels• Worked with the engineering team on sprint planning, troubleshooting technical issues, testing new features and fixing bugs• Managed end-to-end product delivery with constantly communicating results to senior leadership• Built excellent relationships with senior-level executives of external partners• Proactively analyzed and optimized advertising campaigns and marketing programs to make strategic recommendations to customers and ensure their objectives are met• Directed the efforts to integrate multiple publisher-side APIs with the product• Drove the efforts in standardizing XML job feed, reducing feed readiness time by 60% and publisher feed indexing time by 50%• Created standard operating procedure documents and company-wide product documentation• Devised implementation strategy and created implementation plans for clients• Provided estimates on delivery time for client requests.• Optimized the implementation process flow and brought down the delivery time by 30%• Created standard operating procedure documents and product documentation

Bengaluru, Karnataka, India

• Worked cross-functionally with engineering, product, customer success, account management and finance teams around the globe• Conducted keyword research for Google Search Ad campaigns and managed campaigns in Google Ads, Mediamath and various PPC publishers• Developed experience in XML feeds, HTML, and REST API to handle live job feeds

Bengaluru Area, India

• Led the charge in building the Malayalam segment of GyanApp and was responsible for content and community management, product analytics, marketing strategy, and team building• Propelled user growth with actions backed by funnel and cohorts analysis and increased user engagement by 30% by running optimization experiments on content feed (KPI - reads per 'DAU')• Improved D1 retention by 42% by curating the feeds and with relevant push notifications• Created a delightful onboarding experience across the App• Brought down user acquisition cost by 35% by executing highly targeted ad campaigns with highly engaging creatives and ad copy• Created content for all social media channels (Facebook, Instagram, Twitter), hired over 100 interns for delivering high-quality content consistently• Created all customer-facing text in the app from action buttons to push notifications• Conducted user research to identify the major bottlenecks faced by users and worked with product teams on improvement• Prepared daily analytics reports with insights and follow-up actions

Bengaluru Area, India

• Published content to all social media channels for international clients using Sprout social, Hootsuite, and native platforms• Executed 1000+ paid ad campaigns in Facebook, Instagram, Twitter, and LinkedIn for different geographic areas and performed A/B testing for ad campaigns• Delivered social listening reports and performed periodic online reputation audits for clients• Reconciled marketing spend of all campaigns• Delivered weekly/quarterly social assessment reports to track KPIs for all clients• Managed Glassdoor, Indeed, and career-specific social media handles (Facebook, Twitter, Instagram, LinkedIn) of 10+ international clients

Bengaluru Area, India

• Delivered competitor analysis reports of clients by evaluating the social media activity.• Prepared weekly report on 'content marketing trends' through online research for keeping track of upcoming trends in the industry.

Pgdm, Marketing And Business Intelligence

Activities and Societies: Chairperson – Rajagiri Media Club (2016) | Coordinator of Tech and Design - Rajagiri National Business Quiz 2017

Bachelor Of Technology - Btech, Electrical And Electronics Engineering