Aibel Johny Email & Phone Number

Bengaluru, KA, IN

• Led end-to-end (E2E) product implementation for 100+ clients generating over $50M in revenue
• Acted as a bridge between internal teams and external vendors such as Google, Indeed, ZipRecruiter, Mediamath
• Collaborated with product teams to improve product offerings based on customer feedback
• Led the global implementation team ensuring adherence to service level agreements (SLAs)
• Partnered with the sales team to create a seamless post-sale client handoff experience with clear expectations set on service levels
• Worked with the engineering team on sprint planning, troubleshooting technical issues, testing new features and fixing bugs

Bengaluru, Karnataka, India

• Worked cross-functionally with engineering, product, customer success, account management and finance teams around the globe
• Conducted keyword research for Google Search Ad campaigns and managed campaigns in Google Ads, Mediamath and various PPC publishers
• Developed experience in XML feeds, HTML, and REST API to handle live job feeds

Bengaluru Area, India

• Led the charge in building the Malayalam segment of GyanApp and was responsible for content and community management, product analytics, marketing strategy, and team building
• Propelled user growth with actions backed by funnel and cohorts analysis and increased user engagement by 30% by running optimization experiments on content feed (KPI - reads per 'DAU')
• Improved D1 retention by 42% by curating the feeds and with relevant push notifications
• Created a delightful onboarding experience across the App
• Brought down user acquisition cost by 35% by executing highly targeted ad campaigns with highly engaging creatives and ad copy
• Created content for all social media channels (Facebook, Instagram, Twitter), hired over 100 interns for delivering high-quality content consistently

Bengaluru Area, India

• Published content to all social media channels for international clients using Sprout social, Hootsuite, and native platforms
• Executed 1000+ paid ad campaigns in Facebook, Instagram, Twitter, and LinkedIn for different geographic areas and performed A/B testing for ad campaigns
• Delivered social listening reports and performed periodic online reputation audits for clients
• Reconciled marketing spend of all campaigns
• Delivered weekly/quarterly social assessment reports to track KPIs for all clients
• Managed Glassdoor, Indeed, and career-specific social media handles (Facebook, Twitter, Instagram, LinkedIn) of 10+ international clients

Bengaluru Area, India

• Delivered competitor analysis reports of clients by evaluating the social media activity.
• Prepared weekly report on 'content marketing trends' through online research for keeping track of upcoming trends in the industry.

Pgdm, Marketing And Business Intelligence

Activities and Societies: Chairperson – Rajagiri Media Club (2016) | Coordinator of Tech and Design - Rajagiri National Business Quiz 2017

Bachelor Of Technology - Btech, Electrical And Electronics Engineering