From stealth mode to making waves. I joined Ronin as their first marketing hire, created a strategy for rapid market entry, and developed a growth engine that sling-shot our product into the market.467% increase in leads. Developed $20 million pipeline. Digital Marketing, Search Engine Optimization (SEO) Strategy and Execution, Web Development, Marketing Automation, Branding, Google Ads, LinkedIn Ads, Social Media Management, Project Management, Customer Relationship Management (CRM) Configuration and Maintenance (Hubspot), SDR Team Management, Public Relations, Conference and Event Planning, Sales Operations, Funnel Development, Campaign Development and Management, Agency Management, Blog Development, Collateral Development, White Paper Writing, AI Integration, Marketing Operations Process Development, SOP Development, Pipeline Growth and Management, Email Marketing, Lead Nurturing, Budget Management, Marketing Strategy, Social Media Marketing, Market Research, Product Marketing, Integrated Marketing, Online Marketing, Product Development, Brand Management, Online Advertising, New Business Development, Product Management, Cross-functional Team Leadership, Marketing Management, Brand Development, Sales Management,

Ideated the strategy and orchestrated the execution of marketing initiatives for industry-leading brands. Led a cross-functional team of account managers and project managers to deliver high-quality, efficient marketing services to our clients. Our team was involved in the tactical execution of: - Differentiating Marketing Strategy: customer research, competitive analysis & strategy, messaging, product positioning, brand voice, advertising budget, & conference/tradeshow strategy- Content strategy driven by SEO: social media content, blogs, white papers, & case studies- Website development: conceptualization, copywriting, design, website animation, feature development, & mobile optimization- Lead Generation: Effective advertisements through google, 3rd party vendors, LinkedIn, Instagram, & Facebook- Marketing Automation: Deployment of hubspot infrastructure for social media & advertising reporting, website analytics, leads scoring & segmentation of leads, tracking of the customer journey, email marketing

The brains behind the global marketing efforts of multiple industry leading companies in areas including: Proteomics, RT-PCR COVID-19 viral testing, Immunology, Molecular Diagnostics, Next Generation Sequencing, Lab Inventory Management Software. Highly skilled in understanding and communicating complex life science technologies in both B2B & B2C environments. Have a passion for developing unique, disruptive marketing that 'stops the scroll' of my client's target market.

Marketing:Ideated tactical strategy and executed marketing plans for healthcare provider (B2B), healthcare practice lead generation (B2C), and developed and executed go-to market strategies for biomedical devices. Developed creative marketing messaging, content, and impactful promotional material that aided product launch and lead generation initiatives. Utilized various marketing tactics including: in-depth customer research, email marketing, Facebook posts, TikTok videos, Instagram posts, chats bots, websites, blogs, lead funnels, follow up strategies, Facebook advertising, and landing pages. Operations:Hired and oversaw remote team of 4 employees responsible for customer service, copywriting, graphic design, project management, consulting, and marketing. Lead daily team strategy meetings and weekly meetings with clients to communicate key marketing metrics and campaign success. Built and facilitated strategic planning meetings with CEO to develop operations framework to reach company goals. This lead me to build a customized project management software, standard operating procedures, and employee training programs which were further enhanced by the integration of time saving tech automation, new client onboarding processes, client success training programs, and tracking of operational KPIs. These changes leads to a marked decrease in defects, manual operations, and elevated team efficiency.Sales:Designed sales slide decks, performed sales calls, wrote proposals, closed deals, and onboarded new clients. Configured GoHighLevel CRM for streamlined marketing automation and lead nurturing.

Developed & deployed lean systems for laboratory organization, inventory ordering & tracking, process control, training/education, and continuous improvement in the Quality Control department. After leading a 5S transformation, the laboratory saw a 26% increase in productivity elevating team satisfaction and increasing testing capacity.

Synthetic biology researcher involved in high throughput genetic experimentation, data acquisition to inform stochastic model of the yeast cell cycle, developed large data set management system, developed, optimized, and digitally documented protocols & SOPs. Involved in de novo plasmid assembly, high throughput colony phenotyping, and optimization of MinION sequencing protocols.Additionally, configured cGMP compliant Lab Inventory Management System (LIMS), dramatically increased sample output & lab efficiency through deploying lean priciples, monitored progress through KPIs and implemented systems that elevated data integrity.