Brendan Mcmahon

Brendan Mcmahon Email and Phone Number

Editor, Borates Today @ Borates Today
Hong Kong
Brendan Mcmahon's Location
Hong Kong, Hong Kong SAR, Hong Kong
About Brendan Mcmahon

Born in the UK, and an Asian resident for the past 25 years, I’m passionate about Voice and how it will transform business for brands and businesses.At Smoothweb Technologies, we build AI driven technologies with voice as the human interface for solutions from fitness to micromobility and Edtech. Voice is transformative for companies and will enable not just control of search and discovery but will make communication richer and more insightful. Voice will automate tasks to make companies more productive and open up new revenue opportunities. I have led multiple engagements in the past 10 years in SAAS, digital media, medical devices in verticals including retail, hospitality, education, B2B.I work out and deliver the digital brand marketing tools and strategies needed to grow a successful business in Japan and Asia.Previously, I have been - CEO, Country Head in Japan at a consulting company building from scratch a multimillion dollar business and a large client roster. - COO at a Japanese ad agency (100 employees); leading in Japanese and restructuring for digital and creative multi-million dollar wins- AVP Branding for Hong Kong’s leading global telecommunications companyWhat I believe in- Innovation and disruption
 - Winning and timely execution- Uncertain times offer great opportunities- Change is constant; Risk is manageable- Lifelong Learning; Multi-disciplined skills are essential- Learn to be a local; I speak Japanese, French and Spanish, and a smattering of Italian.What motivates me- Living in a global world - meeting and working with people from all walks of life and cultures- Exciting Journeys with complex challenges along the wayKey words - Startups, Japan, Asia, Brand, Digital, Leadership

Brendan Mcmahon's Current Company Details
Borates Today

Borates Today

View
Editor, Borates Today
Hong Kong
Website:
borates.today
Employees:
2
Brendan Mcmahon Work Experience Details
  • Borates Today
    Editor, Borates Today
    Borates Today
    Hong Kong
  • Smoothweb
    Director
    Smoothweb Apr 2004 - Present
    Hong Kong
    Smoothweb is dedicated to providing Voice solutions through Chatbots and conversational commerce. Voice technologies offer deep engagement with customers building on mobile and social content strategies.We rolled out an intelligent mirror in retail locations based on our patented deep learning A.I. recognition engine. The mirror uses object recognition for SKUs in near realtime and plays out appropriate content to engage customers. Sales uplift and brand experience are the two drivers of demand. The mirror allows collection of non personal data on brand choice, sizes, styles and time, duration of interest to inform retailers which models are getting attention. We also have multiple front-end content solutions and back-end data analytics for in-store retail, for hospitality in-room hotel services and live tools for salesforce. Also, working on development and rollout of new patented AI and big data solutions (with adidas), commercial-ready hardware installation of smart magic mirrors with fastest realtime recognition in market.Smoothweb solutions make use of an integrated CMS, WebOS and front-end play out to offer brands and clients scalability and extensibility of the cloud with holistic content management for all media types, publishing tools and delivery to all devices. We developed business introductions to resellers for cloud VAS and content distribution platforms, engagement channels. Researched and developed market positioning and messaging for digital signage products and collaboration platforms, web conferencing and live TV.Smoothweb qualified, entered and graduated from the prestigious Cyberport Hong Kong incubation program in 2011. We won awards from the telco conglomerate YTL in Malaysia for next generation creativity in streaming content application for mobile devices and the Red Herring Global 100 for most innovative technology companies (2012).
  • Smoothweb
    Chief Marketing Officer
    Smoothweb Feb 2007 - Present
    Hong Kong Sar
  • Borates Today
    Editor, Borates Today
    Borates Today Jan 2021 - Present
    Hong Kong Sar
    Borates Today publishes news, insights, guides, latest special reports about boron, borates, and borax for investors, researchers, and readers interested in Decarbonization; Advanced Energy, Food Security, and Micronutrients.
  • Argot Limited
    Director
    Argot Limited Dec 2020 - Present
    Hong Kong
    Argot is a language learning app using Generative AI and a low code, no code platform to provide bespoke language learning from any base language. Argot helps businesses train staff who need to communicate with customers in multiple languages.
  • Merlin Fit
    Cmo And Co-Founder At Merlin Fit Limited.
    Merlin Fit Apr 2020 - Present
    Hong Kong Sar
  • Merlin Fit
    Cmo Co-Founder
    Merlin Fit Jan 2020 - Present
    Hong Kong
    Allow me and my Co-founders to introduce you to Merlin, the world's first On Demand Personal Interactive Fitness Solution which offers unique, AI-driven, on-demand personal training with quality, real-time instruction & feedback on your form - wherever you are! AI-driven software takes personal training to a whole new level and it also allows you to set your own personal targets & goals and to measure and track your progress. Merlin even allows you to build your own fitness community where you can work out, compete with friends and share your results. The future of fitness has arrived.
  • Stephan Lupino
    Business Consultant
    Stephan Lupino Jun 2016 - Mar 2021
    Global
    Stephan Lupino, or Lupino as he is known to his legions of admirers, is recognised as a global phenomenon in the world of modern art through his prodigious collections of photography, paintings and sculpture which interweave complex and recurring themes of sensual desire, vulnerability, lost innocence, abandonment and the quest for redemption. These themes are articulated through often subversive references to popular culture, organised religion, lost innocence and tribal rituals. Lupino’s style is clearly visible in the visceral and highly physical executions which give a power, beauty and dynamism to his art, coined by the artist as Lupinizam.
  • Human Autocell Limited
    Commercial Director
    Human Autocell Limited Jan 2014 - Dec 2017
    Hong Kong
    Working with Human Autocell and industry partners to roll out commercial business and brand strategy based on patented technologies and procedure for bridge to transplant liver function.
  • James Law Cybertecture International Holdings Ltd.
    Chief Strategy Officer
    James Law Cybertecture International Holdings Ltd. Jul 2010 - Feb 2011
    Hong Kong
    I helped James Law define the James Law Cybertecture group brand and set out the vision, mission and core values for the group. I also evolved the CybertectureMirror brand strategy and marketing plan prior to its full scale rollout in April 2011.
  • Diamond Agency
    Chairman
    Diamond Agency Sep 2005 - Jan 2008
    Tokyo, Japan
    Joined Apollo Investment group as head of operations for the newly acquired Diamond Agency, one of the pre-eminent boutique Advertising Agencies in Japan, 100 employees. As COO, was responsible for turnaround, profitable growth and strategic direction of the group’s Advertising Agency business. Established digital lab and restructured the creative department. Developed new products and services. US$60M turnover. Latterly, in 2006 became Chairman.
  • Tozai Capital
    Director
    Tozai Capital 2005 - 2008
    Tokyo, Japan
    The holding company for the IT-Media group later absorbed into Apollo Investment. Board role was to oversee group synergies in operations and collective client relationships to maintain profitability across the group. Group turnover of US $70M included Diamond agency, Panache (IT-outsourcing company, DRI – Database marketing and management solutions).
  • Futurebrand
    Managing Director
    Futurebrand Dec 2001 - Sep 2005
    Tokyo, Japan
    Set up, managed and grew business to become 5th largest in global network of over 20 offices within two years. Profitable in first year of operations. Offering: world class consulting services: brand strategy, brand management, brand to life, brand environments, creative and innovation offerings in Japan, Korea, Asia. Developed products and services, set up financial systems. Introduced methodologies to local market. Adapted service for local needs. Clients: AMD, ANA, DoCoMo, Hitachi, Hyundai Motors, Microsoft, Mizuho Financial Group, Nestle, Nissan, Samsung, Swire, Tamron, Toray, Toyota (Lexus), VISA, YKK.
  • Pccw
    Avp Global Brand Manager
    Pccw Dec 2000 - Dec 2001
    Hong Kong
    Responsible for the rebrand/rollout of the new identity (corporate, office, retail stores), for developing marketing and brand strategies related to the core operations in telecommunications, Internet Data Centers, B2B Solutions, content delivery. Initiated brand management systems and metrics tracking related to brand equity. Managed external creative partners and consultancies on brand strategy and brand management initiatives. Sat on task forces for online web branding, internal training, branded content.
  • Interbrand Japan
    Senior Consultant
    Interbrand Japan 1998 - 2000
    Tokyo, Japan
    Head of Global Brands division, South-East Asia regional development (China, Korea) training, joint project functionProject Director for clients in:- Airlines (Total Brand Identity Redesign)Automobiles (Brand Architecture, Brand Strategy and Global Communications Program) various fmcg (brand valuation, new brand development, package design for global rollout)- Financial services (corporate brand identity, internal communications)- New Economy (Corporate Identity, Brand Architecture, Naming)- Conglomerate (Alignment of the corporate and product brand value system)Client roster: ANA, FIFA, Goldman Sachs, Japan Tobacco, NTT, Omron, P&G, PCCW, Toyota

Brendan Mcmahon Education Details

Frequently Asked Questions about Brendan Mcmahon

What company does Brendan Mcmahon work for?

Brendan Mcmahon works for Borates Today

What is Brendan Mcmahon's role at the current company?

Brendan Mcmahon's current role is Editor, Borates Today.

What schools did Brendan Mcmahon attend?

Brendan Mcmahon attended Alliance Manchester Business School, Eu Executive Training Program, The University Of Texas At Austin, University Of Kent, Royal Holloway, University Of London, Alliance Manchester Business School.

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