Communication Strategy Director
CurrentLeadership role in strategy development and campaign management. Spearheaded big-ticket launches for various regional brands like HBO Asia, Chivas, The Coffee Bean and Tea Leaf, and Crate&Barrel. Notable creative contributions also include game conceptualization and below-the-line executions for Anytime Fitness Asia, brand refresh and online activations for local mall chain Robinsons Galleria, and go-to-market strategy for service applications like Angkas, RiderKo, Honestbee, and Viber.