Aida Fernandez Peña Email & Phone Number

Greater Bordeaux Metropolitan Area

Greater Bordeaux Metropolitan Area

Brussels Area, Belgium

BICS Capacity Product portfolio leverages BICS worldwide transport network capabilities to offer various services and solutions including 10G/100G waves, Submarine Cable connectivity, Carrier Ethernet circuits, IP Transit, Remote Peering and Cloud Connect. As Head of Product on the Capacity business unit I could:- Define the vision and the strategy of the Capacity Product line - Position the Capacity Product line on the market and define the go to market strategy.- Manage the product lifecycle end to end and coordinate through the entirecompany - Define and ensure the implementation of the operational plan in order tomeet the financial targets defined - Create visibility for BICS Capacity products for internal and external stakeholders- Coach a team of 3 product managers who handle the implementation of new products and the operational aspects of existing products

Paris Area, France

InterCloud is a telecommunications company proposing Forbes 2000 companies with a reliable, flexible and secure path to their critical cloud workloads. I was responsible for the productization of the value proposition so that the offer became scalable and automatable while providing a replicable and coherent customer experience. To accompany this project-to-product mindset change inside the company, I also put in place a product knowledge base, training sessions and regular product talks to help foster and encourage a product mindset. My main responsibilities included:- Product scope and product promise definition with stakeholders, clients and prospects.- Complete product offer definition and validation with all parties involved and customers/prospects.- Product evangelization internally for product vision adoption (including Engineering).- Regular Product training for customers & internal audiences (Sales, Presales, Engineering, etc.).- Customer interface definition from scratch, together with the Product Owner. - Marketing collaterals content generation (website, blog posts, brochures, etc.).- High-level functional specifications for the Engineering and Development teams.

Paris Area, France

I was Smart Leads product manager at Twenga; Smart Leads being a lead generation solution and the main Twenga product with 3’000 clients all over the world (B2B). As well as being responsible for the project managers who work on the product, I was also involved in cross-platform projects affecting the whole company.Among my main responsibilities: ¬ Product roadmap set up and communication to the internal product ecosystem. ¬ Product strategy and evolution proposals, definition of the derived functional needs. ¬ Synchronisation, evangelisation and training of main stakeholders (including engineering). ¬ Definition of the target customer experience and high level coordination of the different projects and heads of department for the concretisation of this experience. ¬ Main KPIs study and proposal of product evolutions as well as internal processes. ¬ Set up and facilitation of inter-department communication, as well as internal trainings. ¬ Creation and facilitation of an internal community around the product to support information and experience sharing. ¬ Product related documentation: definition of needs and generation of content.In my everyday life at Twenga I always tried to build bridges between the different departments who worked on the product, using my expertise to bring people together around the vision and the main objective of the product. Always keeping the user in mind.

Paris Area, France

Quebec, Canada

Tracefood was a startup based in Québec City (Canada) that developed mobile applications allowing food lovers and foodies to enjoy their passion for food, simply and efficiently by making the consumers active participants in the food selection offered in stores and restaurants.My role in the company was overall product management, as well as development of opportunities and innovation, project management (agile, lean), ressource research, etc. During my time at Tracefood I helped secure the first round of financing, providing the overall strategy based on the founder's vision as well as the first business plan, target market and possible partners study. I provided main stakeholders with the needed documentation and I presented the project to several potential partners and users for feedback gathering and financial support research.

Québec (Canada)

Development of a toolkit (web and paper) to help non-governmental organizations (NGOs) manage their volunteers. My role was to translate a 3-year field research into a practical tool that NGOs could actually use to improve their practices, and thus given their various constraints and thier limited ressources.The result is a 4-step process including a "board game" to manage brainstorming sessions where organisations will decide on their main challenge and will be able to find concrete solutions to that challenge. The web page proposes additional tools to set up the actions decided during the brainstorming session.

Bern Area, Switzerland

Responsible for the Customer Enablement of the Cloud Computing products for business, this included: study of the online experience and improvement strategy proposition, client and internal training concepts, pre-sales and client documentation, forum and wiki strategy and development, etc. Responsible for the Cloud Computing training program for business clients: training concept, documentation, organisation and set up.Evaluation of the overall client emotion curve and overall User Experience as well as propositions for improvement together with the Human Centered Design inside Swisscom.Responsible for the link between the project team developing the product and the marketing/User Experience departments.

Biel/Bienne, Switzerland

Responsible of the creation (Jan 2009) and staffing of the departmentResponsible for 4 employeesProject management and technical presalesResponsible of the department budget Spokesperson for ESB in OFCOM, Swisspower Telecom, Swinog, OpenAxs, ASUT and SFNDevelopment of the fiber network as well as of the business development (definition of new products and an overall strategy for the activity)

Biel/Bienne, Switzerland

Execution of Dark Fiber projects for business clients Measure and testing the dark fiber links and after-sale serviceProject management Technical presales

Lausanne Area, Switzerland

I was part of the Technical Presales team responsible of all offers inside the outsourcing contract with Orange Switzerland. I had direct contact with the client and I coordinated the offer generation and acceptance.Client project manager for the successful sale of IP/MPLS routers to a Swiss ISPClient negotiation and bid managementTechnology status and market studies

Zurich, Switzerland

I was assigned to a big project concerning a Swiss mobile telecom operator that finished end 2007. I was part of a 40 people team where I was responsible of assuring the internal collaboration, including the necessary tools. Project overall coordination: follow up of tasks, delays and deliverables for the Orange network outsourcing bid

Zurich,.Switzerland

Market researchTechnology State of the Art studies for the managementProject management assistanceTechnical presales assistance

Paris, France

was responsible for developing Viwie, an educational tool in Ada (a WIFI analyzer and viewer). My responsibilities also included the generation of the documentation of the application and the creation of a wiki portal with all the information needed about the development process. I was responsible for the whole project (specification or the architecture, implementation, documentation, etc).

Paris, France

I developed a module of a telecommunication transactional software project in a high level object-oriented language. I was responsible for the set up and specification of a security related module inside the most important software tool of the company (specialized in transactional tools for the core of wireless networks).Learning of Action Language (high level proprietary language) learnt in 3 weeks

Engineer, Telecommunications, Wireless And Fix Networks

Activities and Societies: English debate team, Musical theatre

Master, Management Of Technology And Entrepreneurship Program, Average Grade Of 5.7 (Maximum Being 6)

Computer Engineering, Computer Engineering, Telecommunicatios And Management

German, Level B1