Aida Merdovic

Aida Merdovic Email and Phone Number

Director - Digital and Data @ Hamilton Island
Sydney, NSW, AU
Aida Merdovic's Location
Sydney, New South Wales, Australia, Australia
Aida Merdovic's Contact Details
About Aida Merdovic

A strategic and results focused digital marketing all-rounder, with a track record of producing extraordinary commercial outcomes in the Travel sector. Gained extensive practical experience within the Automotive and Financial Services industries while working across a number of blue-chip brands, including NAB, Mercedes-Benz and Renault. A wealth of knowledge in cross channel marketing, campaign management and brand advertising, Core Expertise: Digital Media, SEO, SEM, eCommerce, eCRM, Social Media, Affiliate Marketing and Website Project Management

Aida Merdovic's Current Company Details
Hamilton Island

Hamilton Island

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Director - Digital and Data
Sydney, NSW, AU
Website:
hamiltonisland.com.au
Employees:
607
Aida Merdovic Work Experience Details
  • Hamilton Island
    Director - Digital And Data
    Hamilton Island
    Sydney, Nsw, Au
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  • Hamilton Island
    Director - Digital & Data
    Hamilton Island Jul 2019 - Present
    Whitsundays, Queensland, Au
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  • Hamilton Island
    Director Of Online
    Hamilton Island Sep 2013 - Jul 2019
    Whitsundays, Queensland, Au
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  • Intrepid Travel
    Global Digital Marketing Manager
    Intrepid Travel Jul 2008 - Aug 2013
    Melbourne, Victoria, Au
    - Head up the global digital team - provide leadership to 6 digital specialists in the delivery of: web analytics, SEO, PPC, online display, social media, affiliate and commercial partnerships, eCRM activity and mobile.- Set global digital strategy and budgets for Acquisition and Conversion and oversee progress against set KPIs.- Deliver sustained online commercial growth and positive ROI - Develop and manage a set of agency and supplier partnerships that deliver SEM, SEO, Email, web and mobile services - Oversee implementation of web development projects, online creative assets and appropriate web technologies and applications.- Act as a conduit and consultant for offshore companies in development of digital strategy and implementation- Assist in scoping backend customer systems and eCommerce cart solution to turn lookers into bookers - Managing and improving the customer experience and conversion rate of intrepidtravel.com
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  • Clemenger Blue Digital (Bbdo)
    Snr Account Manager - Digital
    Clemenger Blue Digital (Bbdo) Nov 2005 - Jul 2008
    Australia, Au
    - Maintained strong relationships with a dozen individual clients across blue-chip brands including NAB, Mercedes-Benz and Renault. - Developing consumer insights and propositions for creative briefs. - Developing campaign architecture, channel plans and customer communication & experience strategies.- Assisting in new business pitches and pro-actively seeking out opportunities to generate new revenue streams.- Ensuring profitability of every job through effective financial management.- Monitoring, evaluating and optimising marketing campaigns.- Managing junior teams and liaising with all internal and external stakeholders to plan and execute marketing projects and campaigns from initial client brief through to final deployment.- Managing implementation of campaign measurement platforms.- Developing media plans and performing media buying and negotiation tasks.- Developing testing programs for online advertising
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  • The Student Bloc
    Co-Founder
    The Student Bloc Aug 2004 - May 2006
    - Co-Founded The Student Bloc in the final year of Project Management Studies: A business based on the concept of Social Entrepreneurship, funded through advertising revenue.
  • Tabcorp
    Coordinator/ Intern
    Tabcorp 2000 - 2005
    Melbourne, Victoria, Au
    - Undertook a 12 months work placement, within various departments of the organisation, as part of the DOXA Hollingworth Cadetship Programme.
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Aida Merdovic Skills

Digital Marketing Digital Strategy E Commerce Online Advertising Sem Market Planning Web Content Management Seo Marketing Strategy Digital Media Marketing Social Networking Web Analytics Loyalty Marketing Interactive Advertising Email Marketing Advertising Online Marketing Social Media Marketing Strategic Partnerships Strategy Affiliate Marketing Campaign Management Mobile Marketing Tourism Social Media Google Adwords Ppc Google Analytics Direct Marketing Travel Adventure Travel Online Communications Online Travel Online Lead Generation Ecommunications E Commerce Consulting E Commerce Optimization Global E Commerce Global Marketing Content Marketing Social Crm Information Architecture Website Strategy Usability User Experience Ecrm Conversion Optimization Media Buying

Aida Merdovic Education Details

  • University Of Melbourne
    University Of Melbourne
    Marketing And Management
  • University Of Melbourne
    University Of Melbourne
    Psychology And German

Frequently Asked Questions about Aida Merdovic

What company does Aida Merdovic work for?

Aida Merdovic works for Hamilton Island

What is Aida Merdovic's role at the current company?

Aida Merdovic's current role is Director - Digital and Data.

What is Aida Merdovic's email address?

Aida Merdovic's email address is ai****@****vel.com

What is Aida Merdovic's direct phone number?

Aida Merdovic's direct phone number is +614029*****

What schools did Aida Merdovic attend?

Aida Merdovic attended University Of Melbourne, University Of Melbourne.

What are some of Aida Merdovic's interests?

Aida Merdovic has interest in Dancing, Poverty Alleviation, Creating, Human Rights, Travel.

What skills is Aida Merdovic known for?

Aida Merdovic has skills like Digital Marketing, Digital Strategy, E Commerce, Online Advertising, Sem, Market Planning, Web Content Management, Seo, Marketing Strategy, Digital Media, Marketing, Social Networking.

Who are Aida Merdovic's colleagues?

Aida Merdovic's colleagues are Brad Johnson, Ian Townsend, Kevin Dann Pamplona, Andrea Saville, Radim Anička Falco, Ravivarmadas Palanisamy, Wayne Singleton.

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