Content Producer
Current- Produce visually stunning videos and graphics for advertising campaigns and Center webproperties.- Write succinct, moving, powerful copy in a range of formats including email fundraising appeals,digital ads, fundraising letters and donor stewardship pieces.- Create and produce other video and graphics as needed, including for presentations, donorreports and proposals, direct mail campaigns, and online events like webinars, infographics, andmore.- Develop creative briefs and manage production for ad and marketing campaigns.- Participate in reporting and analyzing metrics on digital content performance across all channelsand platforms.- Design and work directly with vendors to produce print collateral such as quarterly newsletters,event postcard invitations, annual reports and other related collateral.- Assist in the production of weekly fundraising and stewardship emails.- Help maintain microsites featuring the Center’s accomplishments and ongoing work.- Identify opportunities and pilot experiments using new formats and/or platforms to improvefundraising success.- Contribute to the membership program’s editorial calendars and team project managementtools to help identify needs and requirements and plan and produce new content accordingly.- Respond to feedback and deliver final content to teams on time and to budget.- Support the success of Center events through developing marketing materials and collateral.- Perform photo and video research from archives, publicly available image libraries, and stockagencies; recommend and purchase stock images as needed; track image rights usage andcoordinate management of these assets with the Center’s Digital team as needed.
