Aidan Ormond Email & Phone Number

Southbank, Vic, Au

Melbourne, Victoria, Australia

I spearhead SEO strategy for CPA Australia's digital content arm INTHEBLACK, as well as the organisation's in-house-produced podcasts With Interest, INTHEBLACK, and Excel Tips, driving increased organic traffic in Australasia and Asia and adding value for global members of the designation. I craft compelling social media posts (organic and paid) and EDM content that spark engagement as well as manage workflows using Monday.com and mine data in Adobe Analytics. I also lend my expertise by moderating and interviewing for CPA Australia's annual Congress virtual seminars and events, as well as leading ideation for the organisation's AI working group and YouTube strategy.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

I led the digital transformation of a departmental portal and site, overseeing content strategy, development, and stakeholder communication. I spearheaded content creation and editing to WCAG standards, drafted an annual content calendar and strategic communications plan, and managed the project from design to launch. Proficient in Squiz Matrix and Adobe Analytics.

Sydney, New South Wales, Australia

Content writing for technology and business clients.Octagon Sports Singapore (Rugby World Cup 2019 copywriter and comms plan, push notification writer for Stand Red app, case study editor)LIGR live graphics systems (blog writer)mortgagebrokergroup.com.au (blog writer)mortgagebrokermelbourne.net.au (blog writer)https://www.z27.co/ (blog writer)Solos (blog writer)Paper and Spark (agency)

Melbourne, Australia

Content writing for the club's channels. And media liaison.

Sydney, Australia

Content producer for FTBL.com.au. Writing for SEO and working within the company's CMS to write, produce and social content.

Sydney, Australia

I successfully managed various aspects of media operations, ensuring a cohesive online presence for the club’s A-League bid. Responsibilities included media management, online content production, social media strategy execution, SEO optimisation, email marketing, and editing the club's A-League submission bid document by meticulously editing and enhancing the A-League submission bid document, ensuring a polished and compelling representation of the club's aspirations. This role provided me with invaluable experience in managing diverse aspects of digital presence and strategic communications within the sports industry.

Sydney, Australia

In charge of overseeing Perform Group's editorial team throughout the digital migration phase for FFA's digital properties. Key responsibilities include developing and executing content calendars and stories. Collaborating closely with the social media team and marketing department to align content strategy with broader business goals. Successfully achieving client KPIs for page views, time on site, and unique users across all digital channels. Providing valuable data analytics, SEO feedback, and site management insights. Additionally, handling the writing and editing tasks for the client's annual report.

Sydney, Australia

As the Editor of Australian FourFourTwo magazine, a global football brand, I played a crucial role in overseeing all facets of print production. This encompassed seamless integration with the brand's digital platforms, fostering a harmonious and comprehensive content strategy with a focus on the burgeoning area of SEO. In addition to my editorial responsibilities, I actively supported the marketing and advertising departments, collaborating closely to align content with strategic business goals. This collaborative approach aimed at enhancing the overall brand presence and engagement. Furthermore, I provided essential support to the publisher, contributing to the overall success and growth of this award-winning publication.

Australia

Haymarket Media freelance journalist. Digital content producer for the launch of FourFourTwo online. Editor of FourFourTwo magazine. Editor of Haymarket Media client custom publications for Football Federation Australia and tour magazines for LA Galaxy, Juventus, and Celtic.Freelance sport and entertainment writer for clients such as ACP (now Bauer) publications Foxtel magazine, Optus, Austar, and Jetstar in-flight magazine.

Sydney, Australia

Responsible for sub-editing and fact checking, as well as liaising with designers, writers and photo desk.

Sydney, Australia

Handling all aspects of production, from sub-editing, fact checking to liaising with editor, journalists and designers.

Sydney

Australian version of UK technology and design magazine