Assisted portfolio companies in launching Digital initiatives and enhancing Customer Experience;Digital Initiatives- Launched Digital Subscription for one of our pharmacies- Strategised and plotted customer journey for this initiative- Developed pricing model to appropriately price products for subscriptionCustomer Journey- Formed strategic partnerships with courier providers to increase outlet footfall- Introduced Buy Now Pay Later services to outlets to increase Average Basket Size (ABS)- Increased outlet footfall by forming strategic partnerships- Increased Average Basket Size (ABS) at physical outlets by partnering with Buy-Now Pay Later Payment Gateways.- Developed a PowerBI dashboard to run a SKU Redundancy activity at outlets to enhance customer experience

Marketing Strategy and Campaign Management- Led the company's inaugural CSR Event and Roadshow- Strategized online marketing initiatives, resulting in a 30% increase in sales on our Shopee page through a highly effective online campaign and sustained a continuous growth trajectory of 10% for the consequent months- Utilized Metabook and Google Ads for targeted advertising campaigns to reach and engage a wider audience.- Conceptualized and created compelling videos to promote our products in listed locationsCreated two videos that both have 1.1 million views on Tiktok thus far

Client Acquisition and Relationship Management- Successfully identified and acquired new clients, including notable clients such as HeroMarket, SOGO KL, Pak Grocer, and Alpro Pharmacy, expanding the company's presence and product placement.- Maintained strong relationships with distributors and developed incentive programs to drive sales and enhance partnerships.Business Operations- Enhanced internal processes by creating a comprehensive sales data sheet for company salesmen.- Utilized data interpretation to make informed decisions that contributed to the company's growth.Actionables Include:1. Successfully planned roadshows and executed promotions with outlets to expand the brand's reach.2. Overhauled the company's brand guidelines, giving it a more professional and appealing outlook, and also launched a new product packagingThis resulted in a complete sell-out of the new packaging design within 1 day of release on TikTok

Managed inbound Sales Inquiries by progressing them through the Sales Pipeline using HubspotPrepared proposals, and presentations and pitched to potential customers. Created Databases for analytical, research and for overhauling certain processes in the company using NotionBrought in a total of $232k+ in revenue for the company

Client Management- Scope out projects for clients and prepared quotations for them using Xero. Sales Pipeline Overhauling- Created a database for all inquiries coming in for tracking and analysis- Proposed ideas to improving our sales pipeline whilst also introducing Notion as a tool to be used for our company.

Specialized in Project Management and Social Media ManagementProjects:- Champions eFootball in collaboration with Asian Electronic Sports Federation- University E-League in collaboration with Mountain Dew and MSIOther works include:Worked closely with the Asian Electronic Sports Federation in curating its content calendar for their social media accountGenerated social media reports for their Instagram, Facebook, Twitter, and website monthly.Curated their bi-weekly newsletter using Mailchimp

Reached out to multiple stakeholders for the Champions eFootball competition- Managed kit creation for the event as well as the jingle for the event- Ensured that all participating teams sent in their submissions for jerseys in time.

Managed community inquiries and did social media postings for our clients Tokio Marine, Rosken Skincare, Suria KLCC- Strategized boosting for posts based on demographical research and did monthly reports on them using Google analyticsSpecialized in keyword analysis to optimise SEO and SEM with Ahref's Key Analysis tool

Tutored children from ages 13 to 17 in debate and public speakingThe school was crowned Malaysian High-school debating Champions in 2018.A total of 6 students represented Malaysia for debating during my tenure