I am an Associate Media Director, at Goodway Group, managing a team responsible for all media activation for one of the company's largest accounts. I have degrees in Business Marketing and Latin American & Latino Studies from Montana State University-Bozeman, and I am currently pursuing a Master of Business Administration at The University of Texas at Austin. At my core, I am a strategic media planner, and trusted client advisor.In my career, I have created strategic integrated marketing campaigns for various clients across different industries, such as Genealogy, Retail, Apparel, and Consumer Packaged Goods (CPG). I work with cross-functional teams of channel experts, analytics, and creative personnel, and perform project management functions to balance dozens of tangible outputs and drive business objectives. I also collaborate with SMEs in all digital channels to develop well-informed media strategies and provide research-based insights using various tools. I am passionate about helping clients achieve their goals and grow their brands online, and I bring diverse perspectives and experiences to the team thanks to my background and work ethic.
Listed skills include Customer Service, Leadership, Marketing, Public Speaking, and 19 others.