I'm Aidan Marshall, a creative director and designer passionate about blending athletics, music, fashion, and culture. Based in Boston, MA, I am continually working on projects that tell stories and build communities through design and collaboration.I am currently studying entrepreneurship and marketing at the Kelley School of Business, I'll be graduating in May 2025. My background includes creative directing for Marcus Smart's brand, YGC Global, where I led product development and collaborations and strengthened connections with the following. I've also partnered with brands like Dreamville and Concepts to curate sold-out events and collaborate on exclusive collections.Outside of brand work, I founded "The 14 League," a pro-am basketball tournament in Boston that brings together athletes, creatives, and local businesses to support youth and highlight Boston's culture. Through making brand narratives and building community-driven projects, my work is focused on creating meaningful experiences that resonate with peopleAs I progress in my career, I'm focused on creating new ideas and collaborations while leveraging my design, directing, storytelling, and strategy skills to make a tangible influence. I'm always open to projects and challenges and collaborating with passionate individuals to bring fresh concepts to life.
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AcmAcm - Creative Direction And DesignUnited States
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Co-Founder / Director14 League Jan 2023 - PresentBoston, Massachusetts, United StatesCreated and co-founded The 14 League, a pro-am basketball league in boston which brings together athletics, fashion, music, and culture. This passion project turned into one of the most notable professional basketball tournaments in the state. I host, organize, and direct the events as well as manage staff and plans for future tournaments. - Created concept for pro-am basketball league, which brings together basketball, fashion, music, and culture. - Fundraised over $25,000 for including the prize money and a local charity donation.- Recruited professional teams, vendors, music artists, influencers, and sponsors- Managed and coordinated a staff of 30+ people with a media team, referees, vendors, security, and more.- Planned and organized the event activities while incorporating local businesses, schools, sponsors, and those representing Boston.- Produced social media content to promote and highlight the event, reaching over 100,000 accounts within the first week.- Creative directed and designed branding, merchandise, uniforms, and promotional material -
Head Of Design / DirectionYgc Global Oct 2022 - PresentBoston, Massachusetts, United StatesI manage and curate Marcus Smarts brand YGC “Young Game Changers”. This position allows me to curate events, design products, manage projects, and raise funds for his YGC Foundation. - Refine the branding making its brand message clearer by translating its values visually, whether that is clothing, web design, social media content, or photoshoot direction.- Organized a popup at a globally known clothing ad footwear store where we sold out of the collection I had previously created. - Set up the brand on a scheduled platform making operations more organized and efficient, wile setting up future events and projects keeping it active.- Designed new products releasing throughout the year including limited releases which sold out upon release.
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Acm - Creative Direction And DesignAcm Feb 2019 - PresentBoston, Massachusetts, United StatesMy current role as designer is creating work that helps people/brands express themselves and their interests setting them apart from others. This position has allowed me to gain experience in creating clothing lines and footwear, directing photoshoots, building brand identities, building events, adobe creative cloud and much more. Creating this business has allowed me to expand my creative capabilities and provide a service to a multitude of people ranging from athletes, music artists, brands, and much more.- Created apparel, customized footwear, and other products for athletes, music artists, and other organizations.- Managed orders, transactions, and inventory to keep organized and build a more efficient business.- Predicted trends to create relevant content for a demographic. - Worked with management of music artists, athletes, etc. to produce a well-made idea or product that suits the clients needs- Improved conflict resolution skills with moving dates, changing shipping addresses, or idea revisions.- Creatively produced content for other brands and organizations.
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Creative DirectorStria Sport May 2021 - Dec 2022Designed a line of footwear and apparel for an athletic-wear brand based in Chicago. The role that I filled allowed me to work on product-design as well as colorways for upcoming product releases. I collaborate with signed athletes and brands to bring exposure to Stria Sport with media events and special projects. - Strengthened storytelling ability with presentations and pitch decks, used to sell a concept or idea.- Designed quality apparel and footwear products fit for professional athletes- Implemented plans for future product releases and studied the market to find the right products to add to the lineup- Delivered complete annotated mockups for production of products- Discovered ways to market my work and leverage my clients brand -
Brand DirectorOddity By The Ocean Festival Jan 2022 - May 2022Berwick, Maine, United StatesBranded and marketed a first - ever regional beer festival “Odd By Nature Brewing” in Ogunquit, ME. Designed logos, event merchandise, signs, posters, social media content, vendor invitations and more. Responsible for site photography and social content Through marketing and branding I provided an identity to the festival which people could connect to and in return it increased the attendance.- Leveraged social media assets, creating relatable and attention-grabbing content to drive engagement - Translated the culture of the brewery into an experience at the festival through branding, and products that the attendees could purchase- Rebranded the Odd By Nature website, creating a better user experience and marketing their ancillary products- Facilitated an online platform and a more efficient way to sell and manage merchandise that the brewery has online and in-house. - Executed deadlines and adapted to changes with the attendance of vendors through updating material and finding new ways to keep the festival relevant and engaged .
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ArtistStadium Custom Kicks Jan 2021 - Aug 2021Recruited by a nationally recognized custom footwear company which serves professional athletes and professional sports organizations. This position allowed me to use my creativity to aid athletes in representing their brands and their beliefs through athletic footwear and some apparel. I brought a fresh new perspective to custom footwear merging new ideas, styles, and cultures which reflected trends and ideas catered towards the client. Stadium Custom Kicks enabled me to learn how to work with a team of creatives and communicate to create the best product possible and provide a specialized service to clients.- Developed unique designs for clients on footwear which I then applied using a multitude of mediums. - Managed deadlines for assigned clients, timely executed and shipped projects.- Collaborated with other artists to produce work for primarily athletes. - Expanded creative abilities and communication skills with other employees.- Designed mockups for products to give the customer an accurate portrayal of the finished project before it is started. -
Basketball CoachBoys & Girls Clubs Of America Nov 2017 - Feb 2019Hudson, Massachusetts, United StatesI coached a youth basketball team and mentored young kids through the local Boys & Girls Club program. I had the privilege of sharing my passion for the sport and passing down my skills and knowledge to a young audience.- Organized youth basketball teams, prepared schedules and practices- Enhanced leadership skills, mentored players while creating lasting relationships with them- Developed communication skills working with the staff of the Boys & Girls Club and keeping parents informed of schedule changes and league deadlines
Aidan Marshall Education Details
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Entrepreneurship And Corporate Innovation / Marketing / Media And Creative Advertising -
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Frequently Asked Questions about Aidan Marshall
What company does Aidan Marshall work for?
Aidan Marshall works for Acm - Creative Direction And Design
What is Aidan Marshall's role at the current company?
Aidan Marshall's current role is acm.
What schools did Aidan Marshall attend?
Aidan Marshall attended Indiana University - Kelley School Of Business, Amsa Charter School, Fashion Institute Of Technology.
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Aidan Marshall
Bba Direct Program, 4Th Year Finance Major At Southern Methodist UniversityDallas, Tx -
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