Having worked extensively in publishing, I co-founded Far From Avocados with my partner based on a simple but overlooked insight: in an age of information overload, time and attention have become increasingly hard-fought commodities. Provide value to your audience through content, and they'll give your brand the time and attention that evades your competitors. We have the tools, the expertise and the experience to help you build audiences and turn them into consumers.Our clients include Pallas Foods, Irish Life, Glen Dimplex, Fexco, SuperValu, Enterprise Ireland and Zutec. Want to join them? Then let's talk – hit me up on aidan@farfromavocados.com and we'll arrange a call.

I led the transformation of the Lovin Group from a food blog – Lovin Dublin – to one of Ireland's leading digital publishing groups, and one of the fastest-growing in the world.I led editorial ideation, news-gathering and verification, content production and distribution, growing traffic by more than 600%, while also playing a key role in the commercial side of the house – in particular, I drove the Lovin Group to become one of the market leaders in native content, as well as developing the newsroom service we ran for clients such as Jobbio and Littlewoods Ireland.I instilled a data-driven approach to news and content distribution, developing tracking mechanisms and data visualisation methods so that the expanding content team would constantly be able to replicate successes and hit the ambitious group targets. Drawing on my experience both as a journalist and as a digital marketer, I did all the above while developing the Lovin brand into one that's synonymous across Ireland and the UK with premium lifestyle content – vastly improving editorial standards in the process – and helped to turn a small start-up into an established and professionalised digital publisher.

As part of Newstalk's management team, and reporting at board level within Communicorp and Newstalk, my role was to lead the station's change from on-air broadcaster to multi-platform publisher. Combining my prior experience, both within digital strategy and journalism, I developed and implemented a strategy that would turn us into a digital-first outlet, including the launch of Newstalk.com, and the first integrated content strategy across both on-air and online channels.I grew a team of digital journalists and operatives, expanding the team to almost three times its original size, ensuring the output was of a consistently high quality – and ensuring that we used the best available technologies to satisfy the needs of our audience.

I wrote two weekly columns for the Irish Independent's Day & Night magazine, another two for the Evening Herald, as well as regular features, gig reviews, lifestyle pieces, travel articles and whatever you're having yourself.I started with the Evening Herald as a teen columnist in 2003, and soon began to increase my workload both with that paper and the Irish Independent (once I'd got the small matter of the Leaving Cert out of the way). In the time since then, I've written on a huge variety of topics - from news to arts, from music to sports, from health to food and drink, and too many others to mention here - including a few magazine cover stories along the way. Amid all this diversity, though, I've consistently specialised in live music reviews - having filed several hundred pieces and watched more than a thousand acts perform.

Simply Zesty is Ireland's largest full-service digital agency, engaging with brands and consumers through creative, insight, strategy and technology.As Social Media Manager, and head of the Community Team, it was my job to make content work for brands and for the agency itself. I delivered high-quality campaigns and strategies for clients including Vodafone, the UN, Littlewoods Ireland, Club Orange, Bank of Ireland, Dublin GAA and multiple governmental agencies both in the Republic of Ireland and Northern Ireland. I also played an active role in business development, pitching, in-house upskilling, and refinement of agency practices.

I edited 'The Broadsheet Book of Unspecified Things that look like Ireland', which was published by New Island and released nationwide in March 2013; this involved negotiating the contract with the publisher, organising image rights, developing and commissioning additional content, laying out the pages and designing the cover.After the book was published, I took responsibility for marketing and publicising it, primarily via appearances on national television, radio, print and online media.In addition to the above, I contributed to the site on a regular basis, as a writer and editor, and developed the site's presence on social media.

Working exclusively on Independent News and Media products, I was production editor of Living & Leisure and Health & Living sections within the Irish Independent, designing, sourcing images, managing staff and workflow, overseeing all aspects of production and editing for both sections;In 2009, I acted as production editor of Foinse for its relaunch with the Irish Independent in 2009. This involved developing the initial look and feel of the book, along with establishing content pillars and ensuring the product was delivered to the highest possible standard within very tight deadlines;I was a subeditor for the Evening Herald, the Irish Independent and the Sunday Independent;In addition to the above, I acted as a graphic artist across all group titles, and as music editor for Herald AM.

I was personally responsible for management of The Kybosh, Peakin' Trippers, San Salvador and Matthew Ellison on a part-time basis.I managed the debut single releases for both The Kybosh and Peakin' Trippers, landing Top 50 chart positions for both, and took charge of all promotional and organisational activities for my acts.

As part of my employment with RE&D, I was seconded to the French office to work on the Evening Herald morning edition, as well as continuing my ongoing work with Foinse and Day & Night magazine.

I worked as a production intern on Splanc, Newstalk's weekly Irish-language programme, carrying out a range of duties including research, audio editing, on-air slots and archive management.