Aidan Cunningham Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

At Origin Energy, Australia's largest energy retailer, I was instrumental in defining and delivering the company's brand content strategy. My responsibilities encompassed the creation and execution of engaging content across blogs and social media, aiming to attract, acquire, and retain customers. I led with big-picture storytelling, directly influencing customer engagement through strategic content and innovative campaigns. Collaborating across departments, I contributed to cross-enterprise projects, including product naming and campaign development, and worked closely with agency partners to ensure campaign success and effective analysis. This role sharpened my skills in strategic planning, leadership, and cross-functional collaboration, driving significant contributions to Origin's mission of providing energy that is good for the community, customers, and the planet.

Melbourne, Victoria, Australia

Melbourne, Australia

During my time at AustralianSuper, Australia's largest and most trusted superannuation fund, I led the development and execution of its social media strategy, a role that harmoniously blended innovation with brand strategy. My responsibilities encompassed creating and guiding social media campaigns, which significantly boosted member engagement and brand visibility. A standout achievement was the successful transition of Facebook private messaging to customer service specialists, enhancing member support efficiency. I also pioneered a social media advocacy and training pilot, empowering employees to amplify our brand message and positioning themselves as industry thought leaders, generating an exceptional $300k in organisational value. This role allowed me to refine my expertise in digital marketing trends, media planning, and fostering partnerships, contributing profoundly to AustralianSuper’s digital presence and overall success.

Melbourne, Australia

The majority of my time at BBG Melbourne was spent working on-site at RACV as communications cover following a restructure. Our team of BBG consultants completed day-to-day communications tasks including media relations, writing and internal consultation on projects. I also worked with AusNet Services on a communications strategy and on a social media paper for Fonterra which proposed starting social media channels in Australia. I also presented to Fonterra's farmers council on social media best practice.

Melbourne, Australia

While searching for a permanent role, I set myself a challenge of getting to know a new city and figure out how it ticked. I networked through LinkedIn and proactively met with a wide variety of Melbourne professionals. I chronicled this experience through a series of blog posts.

Auckland, New Zealand

AUT is the second largest and fastest growing University in New Zealand. AUT is a challenger brand in the higher education space in New Zealand. I was attracted to AUT by the strength and profile of the brand. As Social Media Manager I was the subject matter expert at the university. I lead a team of two and oversaw a group of student social media ambassadors. My mission was to raise the reputation and brand rating of the university through best practice of social media and the production of quality engaging content. My strategic objective was to place AUT on the path to becoming ‘The Social University’. During my time in the role I also implemented the university’s first social media guidelines and a social media staff training program. Responsibilities: Social media content lead Strategic planning and implementation Write, curate and capture content for social media (video, photography, animation and text)Team leadership Test and launch new social media platforms including Snapchat (see video below) and Instagram stories Planning and activation of university events, including AUT’s open day, orientation and graduationManage social media policy and guidelinesDesign and facilitate social media trainingProvide advice on best practice to the university’s 100+ (non-centralised) social media channelsImplement risk management protocols on staff social media useManage budgets with no overspendSocial media lead on the emergency management communications teamAchievements: Increased the total social media audience of AUT’s social media channels by 27.5% in 2016 through consistent messaging and quality organic content (Instagram +47%, LinkedIn +24% and Snapchat +52%) with no paid brand promotionPresented the case study - A social challenge: How AUT manage brand equity and decentralised voices, at the 2016 New Zealand Social Media Forum

Auckland, New Zealand

I was recruited as a Communications Manager because of my combined experience working in an intricate client environment, expertise in digital communications and my ability to form relationships with internal and external stakeholders. Responsibilities: Manage media opportunities for the Faculty of Design and Creative Technologies – pitch stories and facilitate reactive media enquiriesWork with the wider communications team to sniff out the most media worthy storiesPrepare press releases and media pitchesDraft media plansMember of the emergency management communications team Achievements: Managed the #AUTLounge at TEDxAuckland – an original activation which hosted Q&A sessions with the event speakers (see video below) Launched a new communication theme, #weareAUT, which celebrates the successes of AUT students and staff through social media, resulting in an average of 250 interactions per post

Auckland

Porter Novelli is one of New Zealand's leading public relations consultancies. I joined Porter Novelli as an Account Executive and quickly progressed to Account Manager. I worked with a variety of clients in tourism, technology, FMCG and corporate sectors. The majority of the work had a media component and I developed valuable relationships with journalists and broadcast producers in New Zealand.Responsibilities: Day to day account management of a group of high profile clients, including: HP, Hawaiian Airlines, DB Breweries, Auckland Airport, Education New Zealand, Frucor and Turners Auctions Internal stakeholder engagement and relationship buildingPrepare communication plansRegular media relationsWrite press communicationsManage client budgetsAchievements: Managed a number of award winning projects including the Tui ‘Beer Plumber’ campaign and Usain Bolt’s visit to New Zealand to launch Gatorade (see videos below)Received two promotions in less than 12 months

Dublin

Represented Edelman as part of a cross communication team for o2's 'Be the Difference' campaign. Consulted on the launch of SuperValu as one of the key sponsors of the All Ireland Football Championship.

Dublin

Day to day management of key clients: O2 Music and Rugby, Xbox Gaming and Music, Glanbia (FMCG), Pepsi Max and HP. Key member of the consumer new business pitch team and digital PR practitioner.

Dublin

Powerade Brand Ambassador as part of the Pre-Hydration Tour.

Ma, Masters Of Arts In Public Relations

Activities and Societies: Public Relations Society

Bbs, Business Studies Major In Management

Activities and Societies: Coached Mens Rugby Team

Leaving Certificate