Manage content, strategy and analytics of Pinkbike and Trailforks' social channels, a collective audience of over 2.5 Million users.Pinkbike is the world's largest online cycling community with 1.3 Million Instagram followers. Trailforks is an online trail finder for Mountain Biking, Hiking, Skiing Horse Riding and more.Role consists of creating original content and repurposing content to promote editorial stories from Pinkbike.com. Also manage client relations and create products for sponsored content across all social channels.

Split time between creating long term Social Media strategy for the store and working with sales team. Began promotion of products, sales and local events in Vancouver using previously un-used Social Media accounts. Created detailed and user-friendly analytical tool for both the store and the North American head office to utilise. Also worked with sales team to inform customers on product details and work on shop floor.

Social Media and Audience development manager for Play Sports Network.Managed Social media accounts with a combined following of over 3 million and performed weekly in-depth analysis of data from insights. Grew subscribers by 40% across all channels through audience development campaigns. Highlighted key trends to produce content around and strategically planned press releases. Worked with commercial clients to market new products with paid promotion and drive ecommerce. Collaborated cross-functionally with photo and videographers to create engaging content and co-ordinate publishing schedules to execute global social media initiatives. Use data analysis to report growth and create strategies for audience development. Managed YouTube channel of over 600k subscribers, creating thumbnails, writing copy and measuring performance with in-depth analytics.

Supplier growth manager, expanding the range of clients and activities in the Much Better Adventures marketplace.- Developed scalable lead generation mechanisms- Created marketing and ad campaigns based around Google Analytics data- Head of communications with suppliers- Head of social media development, planning and advertising