Aidan Lafferty Email & Phone Number

Brookfield, Wisconsin, United States

Lead 5-10 projects simultaneously, helping shape future marketing campaigns for clients across all different industries, all while maintaining a strong client service orientation.Collaborate daily with all internal operations groups to ensure timely, accurate, cost-efficient results on each project. Develop competitive analysis surveys, customer satisfaction/insight surveys, and brand research surveys while prioritizing both client objectives and fundamental market research practices.Validate incoming data for integrity, using Excel and SPSS to ensure quality findings through rigorous data cleaning and processing. Also maintaining the specs and the scope of the study throughout the project’s lifespan. Organize the how’s and why’s of each study into an easy-to-interpret report for the client. Extract key findings and recommendations from the data to deliver actionable next steps.

Madison, Wisconsin Area

Utilize Microsoft Access and Excel to analyze the cognitive trends of over 1,500 participants (the largest family history study of Alzheimer’s in the world) demonstrated through tests conducted in La Crosse, Madison, and Milwaukee.Provide lab support and accurate data dissemination to researchers through data transcription, cleansing, and migration.

Attend biweekly meetings that feature guest speakers from the field of Advertising and offer opportunities for members to explore and create real-world Advertising ideas.Compete against other student teams in a semester long case study.Holds affiliation with the American Advertising Federation and organizes networking within the field.

Mequon, Wi

Promoted the organization to the general public by executing marketing strategies throughout southeast Milwaukee, ultimately boosting attendance rates.Coordinated the logistics of pregame activities, postgame activities, on-field activities, theme nights, giveaways, and promotions throughout the stadium for the duration of the season.Provided assistance within the clubhouse for both home and away teams as well as oversee the maintenance of the field and stadium on a daily basis.

Bachelor Of Science - Bs, Economics, Senior

Activities and Societies: Advertising Club FSF Club

Marketing/Marketing Management, General

3.89 Cumulative Gpa