Aida Shafit Email & Phone Number

Selangor, Malaysia

Wp. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Developed real-time dashboards to track engagement and brand mentions during viral SMM campaigns, helping the outbound sales department to increase conversions by 10%. Enhanced @emart24my TikTok traffic with directed enacting/creative talent, from average 1,500 video views to 80,000, which grew total social media followers from 3,000 to 8,000 users in 2 months, and currently 150k+. Collaborated closely with major brands like Guardian MY, Ogawa, Cult Creative, The Body Shop and more to develop and execute tailored social media initiatives, resulting in enhanced brand awareness and customer engagement, continuously monitored industry trends and audience preferences, leveraging insights to optimize content strategies and achieve a 30% increase in content effectiveness for big brand clients.

Subang Jaya, Selangor, Malaysia

Led a digital marketing and content producer team of 8, enhancing productivity by 20% while directing strategic initiatives and held regular team meetings, resulting in a 25% increase in campaign effectiveness and consistent achievement of project goals. Developed and managed comprehensive digital marketing strategies, leading to a 45% increase in website traffic and a 30% improvement in conversion rates. Analyzed social media performance, achieving a 30% increase in engagement through targeted campaigns and content optimization. Successfully managed great relationships with clients and executed detailed email marketing campaigns, including customer journey mapping, as well as overseeing content creation, including copywriting and coordination with writers, and organized successful marketing events, including international keynotes, which significantly enhanced brand awareness.

Bandar Kinrara, Selangor, Malaysia

Chained down 25 from approximately 700 scholars to qualify for full scholarship to top universities including Harvard University, Oxford University, Cambridge University, Yale University. Administrated different training delivery methods, such as in-person activities or Zoom virtual meetings which includes onboarding up to 300 staffs of the client. Facilitated 7 programs both web-based and in-person training fully functional including ISKL.

Mid Valley, Selangor, Malaysia

Established "the voice" of the brand, @instahomemy, along with the ambassador or the "Face" through marketing campaigns, social media, article write-ups and content development. Grew accumulative social media followers over 300% (10,000 users) in 3 months and multiplied social leads from 35 monthly average leads to 645. Reduced Facebook and Instagram's CNY campaign, #InstaHome, cost per click (CPC) by 15% while increasing clickthrough rate (CTR) by 10%, using Meta Business Suite. Launched a corporate TikTok account, expanding reach among young adults in Generation Z by 61% and successfully showcasing the product in a fun, engaging manner.

Sri Pentas, Selangor, Malaysia

Monitor Google Dashboard, worked on marketing campaigns for film of "Dendam Penunggu" to increase website conversion rates, eventually increasing conversions by 29% versus the prior quarter. Successfully aired a 15-second advertisement on TV3 channel for OTT platform, Tonton CINEMA, along with editors and Rev Media Group on digital push, generating exposure of 15,678 website visitors.

Sri Pentas, Selangor, Malaysia

Effectively delivered and pitched 42 decks to multiple companies namely Oil and Gas, Automotive, Food and Beverages, Beauty and Cosmetics, e-commerce, Over-the-Top Streaming Service and more. Developed, managed and executed brand plan deck including solid proposal, script writing, quotation, and directing, which generated more than 1 million in gross profit. Leveraged budgets allocated, managed all aspects of branding plans including evaluating effectiveness and monitoring expenditures resulting in a 30% increase.

Sri Pentas, Selangor, Malaysia

Developed and launched integrated, multi-channel print, web, and direct marketing campaigns for "Ejen Ali the Movie", accomplished as the 1st highest grossing cartoon movie in Malaysia (2019), garnering RM30.5 million (US$7.26 million) and received international recognition across Asian and European region. Transcribed press releases (ENG and BM) for film premieres and events distributed to more than 50 media companies for each events. Established @primeworks.studios and @primeworksstudios.film social platforms with weekly posts designed to increase organic search ranking and boosted 25% engagement rate.

Angkasapuri, Kuala Lumpur, Malaysia

Successfully executed and hosted 6 episodes of 1-hour informative radio session titled "Melentur Buluh Biarlah Dari Rebungnya" for all students across Malaysia. Generated 20% increase of radio listeners among students tuning in to Saturday sessions. Produced 6 segment sheets and carried out thorough research on each topic for each component, including news, poetry, and idioms, with lavish information.

Foundation Degree, Communication (Broadcasting)

Full Scholarship from UIS (Honorary Scholarship of UIS). Graduated with First Class Honors with Dean's List Award.

Bachelor'S Degree, (Broadcasting)(Hons)

Valedictorian, Best Student Award. Royalty Award from the Sultan of Selangor with RM10,000 cash reward. Best Student for Faculty.