My passion for marketing communication and understanding consumer behaviour is what drives me to empower my team and make a difference for the business. Having established a complete spectrum of marketing skills over 17 years, I continue to enhance my abilities that contribute to further self-development by using leading marketing techniques and strategies. This approach helps me lead my marketing team and achieve strategic goals by breaking down the “can’t do” boundaries sometimes faced in a high delivery environment. By establishing an excellent family of technical skills I am able to deliver consistent positive results for the business and contribute to my teams development along the journey. Examples of my experience spans the complete spectrum of Marketing Communications including: • Strategic planning of online and offline communication• Key stakeholder influencer and supporter • Brief to delivery of design and creation• The planning, editing and shooting of motion graphic and video rich content• End to end coordination of event management• Designing and project managing website development• Content writing and SEO• Social media marketing and marketing data analysis• PR, blogs and editorialWorking in multiple industries while developing a whole host of skills across international boarders has lead to my understanding of how strategic marketing is planned and applied. I understand the audience and how to analyse and profile each target segment - whilst appreciating individual requirements, culture, values and behaviour.
Listed skills include Online Marketing, Marketing, Marketing Strategy, Marketing Communications, and 36 others.