Aide Hernandez Zavala Email and Phone Number

Responsible for overseeing the overall Basic linear channel marketing strategy for multiplechannels, including digital media, social media and traditional media.Coordination with cross-functional areas to ensure and aligncommunication campaign initiatives, both paid and organic to achieve setobjectives.Managing the company's communication budget and allocating resourceseffectively to maximize return on investment.

Support and responsible for the S+ series MKT Campaigns LatamFEB 2021- Responsible for the regional strategic planning of the rebrand campaign from FOX Channel to STAR Channel, achieving a reach of more than 80% for all of Latam and generating an assisted awareness of more than 70% during 3 months of the campaign.• Responsible for Marketing Latam (Brazil, Mexico, Argentina, Colombia and Chile) of general entertainment channels : FOX Channel, FX, FOX Premium, FOX Life, FXM, Cinecanal.• Responsible for developing the strategy (Online-Offline) and execution of regional marketing initiatives for General entertainment.• Build, test and optimize to increase the effectiveness of regional marketing campaigns. (Online and Offline)• As responsible of the area, I execute the campaigns for increase overall market awareness of the brand, drive subscription growth (Premium package), and grow audience engagement.• Responsible for the on-air strategy, autopromo and cross channel (all own media).• I establish, implement, and measure the effectiveness of marketing campaigns according to our goals• I lead cross-functional teams to deliver projects on time, collaboration closely with Digital, Content, Research,Trade and external teams to manage simultaneous projects.• Experience using data and metrics to measure impact and determine improvements• Marketing measurement & performance analysis against regional important metrics and benchmarks.• Superior analytical skills, including strong ability to identify and solve problems.• Experience presenting metrics and progress to goal to the upper management.• Business and financial analysis, including forecasting, monitoring, and reporting.

• Marketing manager for latam (Brazil, Mexico, Argentina, Colombia and Chile) for the premium package: FOX PREMIUM• Responsible for the launch of FOX APP, the digital destiny for FOX PREMIUM subscribers, working closely with data and research teams to analyze the conversion funnel and optimize the campaign.• Digital strategies for FOX APP/ FOX PREMIUM subscribers, CRM, Newsletter, Push notifications and Social media own and paid.• Responsible for the Brand and correct use (styleguide, brandbooks)• Definition and monthly coordination with Network Experience and Creative Services for communication strategies and messages (cross and interchannel premium) based on KPIs (app download, retention and UU)• Strategy development, consolidation and monitoring for communication plans to consumer of Key campaigns and Launch of main shows in all media.• Budget/expenses control and analysis of the department.

Responsable del seguimiento de las campañas de comunicación al consumidor de las marcas FOX Premium y FOX App, así como el monitoreo de las mismas, contacto con equipos de marketing locales, de producto, agencias proveedoras de servicios y análisis de la performance de nuestros productos.

Responsable de la comunicación hacia los operadores, estrategias de campaña, implementación de planes de incentivos, BTL, y promociones hacia consumidor final para los afliados de México con todos los canales de entretenimiento de FOX Networks Group

Main clients: SEAT, 3M, Universal Home Video, Starwoods Hoteles • Planning and research, implementation of media and Presentation of new campaigns• Offline and Online Media Analysis