Aideen Doherty Email & Phone Number

Cyprus

Nicosia, Cyprus

Helping leaders with creative problem solving and communicating with impact to drive forward kinder, more productive and agile organizations.

Supporting various clients of all sizes from a wide spectrum of industries with... - Internal communications- Strategic consultation - Leadership coaching - Ideation- Creative direction- Employer branding - Brand building - Content planning and creation - Event management and development

London, England, United Kingdom

Consultation and ideation leader for primarily one renowned pharma client in the global affairs space. Supporting client on strategy unveiling, employee communications, events, leadership comms in the way of presentation delivery and design, campaign creation and delivery and the production of various supporting assets including event videos, training videos, explanatory videos, infographics, decks etcSupporting agency overall with elements of new business and innovation.

Supporting a diverse network of 12 marketing communication agencies to succeed and thrive.

Led the marketing efforts for the network of agencies across the CEE, MENA & Russia & CIS region.Including rebranding the agency at a group level, rebuilding the website, credentials, social channels etcLed new market and product launches.Developed a training and internal comms strategy.Supported and consulted at a board level.

- Reporting to the CEO, built up a marketing team to develop and implement B2C marketing, communication and branding strategies based on business initiatives.- Led a team of designers, content creators, event managers and digital marketers. -Identified new marketing campaigns and oversaw content development.-Oversaw many aspects of the customer support team in terms of customer quality and training. -Helped develop and optimize promos, bonus matrix, tournaments, raffles etc.-Ensured consistency in brand messaging across all digital touchpoints.-Defined acquisition structure, budget allocation and non-standard traffic acquisition channels.- Created and implemented an e-mail marketing strategy, design of Promo materials etc.- Implemented SMM content marketing strategy and lead Influencer campaigns.-Optimized programs for transitioning players through their life stages.-Implemented a retention strategy, customer engagement campaigns and in-product marketing plans.- Led a high-level VIP program.- Consulted at a board level.-Created and led an internal comms strategy. -Led in the branding and structure of the company's charity.-Helped lead and support shareholder comms.- Main focus markets: Austria, Germany & Malta.

Project leader within the brand communications team of Steelcase, a FORTUNE 500 company. Focused mainly on the two verticals of education and healthcare within the organization. Established a strong publicity presence for the verticals working with a network of agencies and prominent media such as the NYT. Led and managed the brand's presence at large scale industry exhibitions such as BETT and ISTE, increasing footfall year on year combining new methods with a traditional campaign approach.

Responsible for innovating and managing the global brand (a company within the Steelcase Group) through all forms of communication. Supported an EMEA sales team with marketing efforts and led and managed an MDF program for resellers. Developed value added content eg. case studies, whitepapers, articles, web content etc. Established and directed a global network of marketing and PR suppliers across EMEA & APAC. Led large internal and external events. Was responsible for creating global content eg. worldwide photography tour.

A prominent role as leader of global client services. Managing a direct team and also a 40 agency network. Responsible for all global clients within the group, which included aviation, oil and gas, education and lifestyle clients.

Responsible for developing communications strategies that would easily transcend across geographies as well as the creation of centralized content. The go to person for all agency leads in the network as well as clients overseeing various regions for PR and marketing.

Responsible for the PR for various brands within sports, real estate and lifestyle.

Working mainly within the consumer division, leading PR campaigns for prestigious brands such as Nike, Pepsi & Kelloggs.

Ba, English

Ma In Pr, Public Relations

Diploma In Tv Presenting

Bachelor'S Degree

Diploma In Holistic Therapy