Currently working with - Portal, Trinity Innovation & Enterprise at TCD to design, build & execute marketing strategy and deliver recruitment campaigns for their postgraduate and professional education programmes and their student entrepreneurship portal, Open Incubator. www.tcd.ie/portal- Saros Consulting to build brand proposition, awareness and support business development and revenue growth

Led the rebrand of eir to eir evo in Northern Ireland and built the marketing strategy to expand the business into new business markets. Executed the marketing plan across content, advertising and events and incorporating PR and OOH resulting in significant uplift in awareness and supporting extensive growth in customer acquisition. Successfully launched a game-changing broadband service and designed the online order management functionality to support volume growth and optimum user experience.

Managed a marketing team of 6 at NearForm, an exciting & progressive software development company, to build the pipeline, meet strategic objectives and deliver positive step-changes in brand impact & market penetration in the global enterprise market. Driving the content strategy, developing a cross-channel marketing plan and leading the team to execute integrated online, events, campaigns and PR initiatives.NearForm provides software design & development skills and methodologies for organisations across the world, enabling them to embrace modern application, system and process development to sustain innovation. NearForm builds software that integrates digital technology into all areas of a business, helping clients to improve the way they operate and the value they bring to their customers. NearForm brings particular expertise in delivering custom software solutions using open source tools, to ensure clients can future-proof their digital transformation initiatives, spend less, become more efficient and have the ability to implement their ideas quickly.

Grew the brand's awareness in enterprise market through an integrated content strategy, doubling average monthly visits to website and tripling the total sessions in year 1. Initiated a targeted customer events programme with attendance rate of >55% and satisfaction rating of >90% that filled the sales pipeline.Managed the re-branding of eircom to eir in Northern Ireland in 2015 and the 10-year anniversary PR and events programme in 2017, both of which led to heightened media coverage, industry engagement and market interest.Responsible for the b2b multi-channel marketing communications programme for eir’s Northern Ireland operations. Worked alongside the business development team to create a successful pipeline of sales opportunities across enterprise and public sector markets in NI.

Providing freelance marketing consultancy to businesses who are looking to improve their market reach, customer engagement and brand presence. Working on & continuously exploring ideas in digital and traditional marketing, content creation and market research. I worked with Directbrand/ImageNow marketing agency to deliver a new online marketing strategy for their client, eircom business; and with a range of small & medium sized businesses across retail, hospitality and professional services to build go-to-market strategies and establish marketing campaigns.

Led the execution of a revised marketing strategy for DirectBrand with client, eircom business. Worked with the client to develop a new interactive website, social media channels, video marketing and content strategy.

Designed & developed the commercial proposition for IPTV service, including entertainment content packaging, customer targeting, pricing, sales & marketing strategy. Included customer research, business case development, commercial planning and development of commercial trial.

Led one of the company's top 5 strategic projects for 2004/05, the market entry into product bundling. Developed and launched of eircom's first unlimited calling plan. Responsible for strategic review of the consumer market product portfolio and recommendations for lifecycle management and opportunity development. Included primary and industry research, development of business case and plans and management of product development.

Won Global Direct Marketing Award for launch of eircom's Wi-Fi. Initiated eircom's long-standing and successful association with Public Sector eGovernment Awards. Managed marketing campaign to support eircom's sponsorship of EU Presidency.Managed a team of 3 marketing programme managers. Responsible for devising marketing strategy and plans for eGovernment sector and for eBusiness portfolio and for executing campaigns to deliver. Campaigns included cross-media activities - events/seminars, direct marketing, advertising and PR.

Develop and execute marketing communications strategy for the Corporate Sector. Incorporated all B2B marketing channels - online, events, product literature, DM, PR and advertising. Led execution of integrated marketing/sales programmes involving direct liaision with key stakeholders in sales. Initiated eircom's first email newsletter 'e-clips'.