Aidan Mcmahon (She/Her) Email and Phone Number

cathouse is a growth and brand advising + consulting operation helping companies shape their identity, define their story, scale their business, and build empathy-led teams.

Practicum placement at the Psychological Counseling Center (PCC) a SUNY New Paltz. Client population of college students seeking counseling. Services offered include individual therapy, group therapy, crisis counseling, and psychiatry.

- Specialized in building, scaling, and managing high-performing employer-benefit sales teams while maintaining an empathetic, collaborative, and mission-driven team culture.During my time at Talkspace, I was tasked to grow the DTE business from an employer sales team. I was the first BDR/AE on the team - I spoke with our prospects, identified the processes we needed to build, and re-directed us to where we needed to go - scaling our team to where it is today. Projects included; identifying ICP, discovery scripts, demo slides/pitches, email templates, outreach campaigns, onboarding resources, and new sales training documentation. We built from the ground up and signed on some tremendous partners big and small - all while going public.- Responsible for $13M in closed annual revenue between January 2021- October 2023 and hiring 16 revenue-producing team members (BDR and AE’s)- AE Manager: Tasked to train and ramp 3 top performing BDR team members into full-cycle Account Executives, in preparation to lead sales for SMB/Mid-Market in 2022 then expanded AE team from 3 reps to 6 in the first half of the year. Team quota of 3.5M total, 2 out of 6 reps were 90% to quota by end of Q3 and positioned to be 80% to team quota by end of Q4BDR Manager: Notable record-breaking million-dollar deals that were Cold Outbound Prospected by my hired BDR team members using my shared prospecting methods/training/coachingSales EnablementPlayed a key role in implementing best-in-class sales tools including Outreach i.o, Gong, Zoominfo Responsible for curating complex outreach strategies (content, templates) as well as coordinating onboarding across team members to ensure adoption.Tasked to re-design marketing material including sales sheets, demo decks, and proposals throughout tenure.Training/OnboardingOnboarded, trained, coached, and directly managed 21 different Talkspacers during tenure - while onboarding, training, and coaching a total of 30 reps reporting elsewhere.

*2021 Annual Business Development “All-Star” Award Winner and 2022 Q1 “Team MVP” Award Winner*Sales Leadership- Lead and train BDR team members to grow into full-cycle Account Executives, leading sales for SMB/Mid-Market employers- Lead a passionate B2B BDR team responsible for prospecting and acquiring new business from employer groups and respective direct channels.- Scaled the BDR team from 2-to-10 reps in under a year- Develop best practice operating strategies and provide direction for the business development team, hiring, onboarding, training, and managing BDRs.- Motivate BDRs to meet and exceed goals through coaching and ongoing training.- Enhance processes to achieve lead generation goals, report on metrics, and obtain KPIs.- Track progress of individual goals towards team goal, identifying key areas of improvement.- Engage in weekly 1:1’s focusing on the individual goals and weekly team meetings focusing on collaboration and clear communication/execution of strategy.Sales Strategy:- Partner closely with Marketing and Sales leadership to collaborate and maximize qualified sales opportunities.- Develop and implement best practices for BDR sales calls, follow-up strategy, and hand-off to senior sales team members.- Identify ICPs and align business development resources accordingly, observing emerging trends and adjusting based on competitive landscape- Lead/drive the sales process and achieve objectives through effective planning, communication of goals, and analysis of performance.- Identify, implement, and coordinate training for sales tools to assist the sales process and boost productivity.

Leading a growing team of Business Development Representatives; all mission-driven, hard-working, brilliant, and truly just the kindest future 'leaders of change' in behavioral health.

Talkspace, a pioneer in telebehavioral health, offers high-quality, personalized therapy, psychiatry, and self-care products to millions.As the first business development rep team member on the B2B team at Talkspace, focused on prospecting, I built and scaled the go-to-market strategy for Talkspace for Business.Developed innovative strategies to boost conversion rates and increase revenue outbound to target accounts.Build relationships, progress, and close opportunities while helping to streamline and enhance the sales process.Manage a pipeline of SMB opportunities from initial call to close.Hire, coach, mentor and manage a team of Business Development Representatives, driving pipeline growth over time.

*COVID-19 RESPONSE:Manage and update the communication intranet channel to keep staff informed on COVID-19 related developments and updated protocols.Partner with leadership members for "Care for the Caregiver" programs to support staff. (Emotional well-being, financial guidance, housing, etc).Coordinate and distribute donations to front line healthcare workers.Create flyers and visual aides. --Oversee the execution and maintenance of scalable structures for on-boarding, training, and promoting the growth of all employees across the organization.Contributes to the culture of the training department and overall business through the fostering of communication and cooperation between departments..Plans, organizes, and directs training and development programs for employees for the purpose of increasing individual and organizational performance and alsofor the purpose of improving employee morale while simultaneously enhancing their skills.Trains new employees, ensuring indoctrination into the working culture, incorporating them into their departments and ensuring that basic skills and knowledgeare covered.Work with leadership and management to ensure employees constantly get the necessary hands-on training.Work with the department leaders in coordinating special training programs unique to that department and unique to individuals within the department.Work closely with senior training and development management in developing standard training programs and strategies.Keep the organization abreast of contemporary training and development theories and methodsDevelop and evaluate training methods and initiatives and measure their effectiveness, bringing forth strategic recommendations for training and staffing methodsand approaches where necessary.

Responsible for developing comprehensive training programs, team-building events, community impact events and recruiting initiatives for the Santa Monica Cigna-Digital Team. Support employees in Santa Monica, Portland, and Bloomfield CT.Develop and implement on-boarding workflow and health benefits review.Perform I-9 employment verification and track background screening results; complete verifications of employmenManage Workday process and conference approvals.Focus on workplace wellness and continued initiatives to create a positive working culture (World Mental Health Day, Wellness Wednesday monthly initiative). Develop and implement on-boarding workflow and health benefits review for both Santa Monica and Portland teams. Manage the company Linked-In profile.

Maintain SDR pipeline, close the highest percentage of inbound leads, and remain at the top of the leader board exceeding both my quota and target.Maintain and balance additional responsibilities in addition to existing SDR role.Revamp the SDR training schedule, create new training decks to better suit current team techniques, train new class of employees.Plan, create and run monthly team training to keep skills sharp and promote team bonding. Mentorship of new hires.Screen for new-hires and manage recruitment pipeline.Coordinating catering, team building events, and social media posts for LinkedIn and Glassdoor.

Revamp the SDR training schedule, create new training decks to better suit current team techniques, lead two-week training for new employeesPlan and execute new monthly training schedule for team to keep skill-set sharpScreen for new-hires and manage new applicant pipelineMentorship of new hiresContinue to maintain SDR sales pipeline and meet quota/target expectationsOrganize team social events, coordinate company-wide monthly catering calendar, coordinate social media posts for LinkedIn and GlassDoor and assist inrecruitment and interviewing of new team members

Provide account management to providers in major insurance networks; Cigna, Aetna, and Delta DentalRecruit dental providers into the Brighter portal network, maximize provider portal engagement and enable installations of the Brighter Schedule softwareMeet and exceed sales goals and expectationsMentor newly hired employees as a strong resource to other team-membersRemain highly organized and practice pipeline managementOrganize team social events, coordinate company-wide monthly catering calendar, coordinate social media posts for LinkedIn and GlassDoor and assist inrecruitment and training of new employeesRepresented Brighter at the National American Dental Association October 2017

· Handle customer phone calls, emails, online live chat · Place outbound sales calls and campaigns · Make courtesy follow-up calls · Manage inquiries regarding our websites, products, promotions and orders · Complete and manage product exchanges, re-routes, and returns · Collaborate and follow-up with the operations team to ensure timely and accurate fulfillment · Process orders as necessary.

Internet sales:Manages customer leads, responding to all inquiries in a quick and timely manner.Answers customer questions on product inventory, helping people find the best car for their needs, and explaining the benefits of the vehicles.Drives Internet traffic into the dealership, making appointments for interested customers, and continuously following up throughout the buying process.Sets and meets sales goals, helping the dealership to remain profitable.Leasing:Maintain an owner follow-up system that encourages repeat and referral business and a continuous rapport with customer.Contact customers at repetitive intervals, aim to get customer in the door to maintain business/renew their lease with us.Review and analyze actions at the end of each day, week, month and year to determine how to better utilize time and plan more effectively.Understand the terminology of the automobile business.Know and understand equity and values, and be able to explain depreciation to the customer.Remain organized and consistent regarding filing system and logging of contacts with customer.

Work as part of the nursing team, predominantly worked with child and young adolescent patients.Assist in the organization, coordination, and management of a therapeutic milieu.Ensure patient safety throughout shift.Consistent rapport with patients regarding their therapeutic plan.Have fun with patients; ensure patients are active and engaged.