Aífe O'Loughlin Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Melbourne, Australia

• Customer Experience Manager across a network of 350 stores nationally with a portfolio across Customer & Donor Experience, Brand Management, Customer Engagement Campaigns, Media and Digital Asset Management.
• Spearheaded Salvos Stores re-brand, transitioning the organisation from two distinct brands into a new national brand using future-focused thinking and ensuring our unique contribution was considered and elevated for.
• Shaped a Customer Experience strategy and customer journey maps to support in-store experiences and key brand-building messaging per customer segment
• Shaped the communication strategy to support the launch of Salvos Stores online in May 2020, which saw an average growth of +226% during the campaign period
• Unified the organisations in-market activity to national customer engagement campaigns for all above the line customer engagement activity as well as local area marketing support
• Collaborated with other charity retail and retail brands to launch and advocate for Moving the Needle as well as engaging Sussan Ley MP to launch the initiative in Sydney in October 2019

Melbourne, Australia

• Marketing Manager for Salvos Stores across Victoria, Tasmania, South Australia, Western Australia, and the Northern Territory. Managed a portfolio across Brand Management, Marketing Campaigns, Media, and Digital Asset.
• Transitioned Salvos Stores from brand-led marketing activity to customer-focused marketing activity including championing customer research and journey maps
• Facilitation of front-end website user experience improvements as well as multiple deployments onto new back-end systems to support our growing online presence
• Championed “Don’t Stop the Music” project for the organisation accepting over 8,000 second-hand music instruments which included relationship management, media representation, marketing execution and steering of.
• Growth of marketing team to support the organisation from 1 FTE to 3 FTE
• Management of third-party vendor relationships including tender process and appointment of support agencies

Melbourne, Australia

• Marketing activity coordination for Salvos Stores across Victoria, Tasmania, South Australia, Western Australia, and the Northern Territory. Coordination of all brand campaigns, local area marketing support, social.
• Facilitated the relationship between the organisation, particularly retail, and the appointed marketing agency to ensure the organisation derived value from all campaigns and supporting activities
• Implemented Salvos Stores reward program for customers in March 2015
• Development of content across in-store, social, and email channels

County Dublin, Ireland

Responsible for achieving counter and personal targets, recruiting new customers, and holding in store events. Responsible for the establishment and growth of new Lancome account - to date ranking the top account in the country for two of the company's icon products and number one account in the department.

Styne House, Dublin 2

Successfully launched and facilitated La Roche-Posay birthday celebrations in Ireland, including the facilitation of in store birthday parties and senior management visits to key account holders. Developed and implemented all point of sale materials for new product launches from concept to actualization.Organisation of all Vichy and La Roche-Posay training.

Styne House, Upper Hatch Street, Dublin 2

Projects included:Providing monthly reports on new product launches by competitor and assessing the level of investment they are placing in these launches within the Irish marketFacilitating the Lancôme gift with purchase promotions and tracking and reporting the results to the management teamLiaising with Retail Business Managers and providing them with.

Undertook a six month placement as part of degree programme.Projects included:Development of Training Course CatalogueDevelopment of standard process documents for the implementation of training coursesOrganization and facilitation of training courses for front line managers and senior managersImplementation and facilitation of Personal Development Plans

B.Sc. Retail And Services Management, Retail Management, Marketing, Finance, Information Technology, Economics, Enterprise Development, 2:1

Covering a wide variety of topics including marketing, consumer behaviour, and in-store design this is a broad spectrum business degree.

B.Sc, Nursing (General)

Successfully completed two years of a General Nursing degree in DCU.