Aihui Ong (I-We) Email and Phone Number
Aihui Ong (I-We) work email
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Aihui Ong (I-We) personal email
• My Name: Aihui Ong (pronounced i-we) 翁爱慧• My Superpowers: Unrelenting drive, curiosity, optimist, relentlessly resourceful 💪• My Superhero: My Mom 👩As an entrepreneur and executive, Aihui has built innovative products and a company that ranked as one of the TOP 50 fastest-growing female-led companies in America by Inc. She is an active speaker at tech conferences globally and has been interviewed by Inc, CNBC, Today Show, Fast Company, TechCrunch, and others. As founder & CEO of EdgiLife (acquired), she’s built a pioneering AI/ML platform that helped CPG companies rapidly perform A/B test their products, concepts, messaging by leveraging a large nationwide health and wellness community called LoveWithFood.com (acquired), one of the nation’s fastest-growing snack subscription business. She built the company from the ground up, from writing the initial software on Ruby on Rails to growing sales from zero to multi-million dollar in revenues to raising millions in venture capital and acquiring 4 other subscription companies since its founding in 2012. Her company was also accepted by 500 Startups accelerator program which has a ~2% acceptance rate. EdgiLife and LoveWithFood were acquired in June 2018.Areas of ExpertiseLeadership with emotional intelligence • Data-driven • Turn data into actionable insights • Digital optimization & digital transformation to improve business processes/models • Startups • Customer-centric • Build companies from 0 to 1 • Build happy teams • Build happy culture • P&L management • Big data • Software development • Machine learning • Always be testing • DTC • B2B2C • Ecommerce • Fundraising • Venture Capital
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Ceo And Co-FounderEasymate AiCalifornia, United States -
General PartnerTransform Capital Jun 2021 - PresentSan Francisco Bay Area, Ca, UsInvest in Series B or later technology startups with a commitment to philanthropy where 50% of General Partners' profits (carried interest) are donated to causes LPs and founders care about the most. -
Board MemberRaise Nov 2022 - PresentNairobi, Nairobi, KeCarta of Africa -
Investment PartnerXfactor Ventures May 2019 - PresentNew York, San Francisco, La, Boston, Seattle, Denver, UsXFactor Ventures is looking for tenacious female founders and mixed-gender founding teams attacking billion-dollar market opportunities. With three funds and a portfolio of over 85 companies, we are one of the most active venture investors in companies founded by women. We invest $125k into pre-seed or seed stage rounds and provide advice, mentorship, and connections to help our companies succeed. The XFactor investing partners are current successful operators, collectively raising over $800M in capital, hiring thousands of employees, but they are still in the trenches every day. Let's connect if you're a female founder working on a big idea! -
Chief Executive OfficerWhistle Labs Mar 2020 - Aug 2021San Francisco, Ca, UsAs the CEO, I delivered the overall vision, sales/marketing strategy, and technical guidance for the market leader in wearable pet products. Oversaw custom-designed hardware, artificial intelligence (AI), machine learning (ML), and Big Data into a suite of smart, Internet of Things (IoT) solutions that monitor a pet’s location, health, fitness, and safety. • Accountable for a $50MM P&L, day-to-day operations, investor relations, and the interface to the company’s parent Mars, Inc. • Rationalized, restructured, and reorganized operations to reduce costs• 2X revenue year over year by simplifying the online purchasing process, streamlining the product line mix, focusing marketing dollars on key products, and opening up new retail channels. • Spearheaded the redesign of the company’s e-commerce Website, which led to a 3000% improvement in the conversion rate, reduced shopping cart abandonment by 40%, and improved NPS score by 50%.• Redesigned the mobile app to increase pet data visibility, enhance ease of use, and augment the pet health alerts, reducing the churn in the mobile subscription service by 25%. -
Senior Vice President Of TechnologySnacknation Jun 2018 - Aug 2019Culver City, Ca, UsAs a business and technology leader, Aihui is responsible for developing and overseeing the execution of the company’s technology and data-driven strategies by leveraging technology, artificial intelligence and real-time data to facilitate best in class consumer insights and delivery of premium products to consumers nationwide. • Grew the technology team from three to over 30 software engineers and data scientists/analysts, leading to a new IT infrastructure that dramatically improved the company’s operational efficiency.• Introduced automation between SnackNation and third-party vendors, cutting shipping costs by 30% and shipping time by two days. -
Founder & Ceo (Acquired)Edgilife Jun 2011 - May 2018Foster City, Ca, UsEdgiLife helps consumer packaged goods companies instantly engage in a unique dialogue with health & wellness-centric consumers to create successful products. EdgiLife’s AI/ML platform ingests data from consumer insights collected via a better-for-you snack subscription box called LoveWithFood and sold predictive trends/data to consumer packaged goods companies (CPG). • Built company from the ground up, from writing the initial Ruby on Rails code to growing sales from zero to multi-million dollar in revenues to raising millions in venture capital.• Established sales pipeline of more than 3,000 CPG companies, including household names such as General Mills, Hershey’s, and Hammonds. -
Founder & Ceo (Acquired)Love With Food Jun 2011 - May 2018Foster City, California, UsLove With Food's mission is to help consumers easily discover natural, organics snacks delivered to their doors. Over 7 years, Love With Food is one of America's largest B2C snack subscription company. Love With Food is endorsed by celebrities like Andrew Zimmern, Tiffani Thiessen and MasterChef winner Christine Ha.• Inc 5000 2015: The Fastest-Growing Private U.S. Companies - Love With Food Ranks #129• The 50 Fastest-Growing Women-Led Companies in America - Love With Food Ranks #9• Love With Food acquired 4 other subscription companies - Goodies.co (Walmart company), TasteGuru, Send Me Gluten Free and G-Free Foodie Box.• Grew subscriber base to over 500K using growth hacking strategies such as influencer, social media, and email marketing augmented by extensive public relations outreach. -
Founder - Peoplesoft Project Manager/Technical/Functional Erp ExpertEdgilabs Inc. Jan 2001 - Aug 2011Started and operated a development and consulting company that specialized in the implementation of ERP financial systems in Fortune 500 companies.
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Senior Software EngineerPeoplesoft Inc. Feb 2000 - Feb 2001Austin, Texas, UsBased in Pleasanton (CA), involved in product development of Purchasing, Billing, Asset Management systems. -
Senior ConsultantAccenture Jan 1999 - Feb 2000Dublin 2, IeBased in Los Angeles (CA), managed and implemented enterprise financial and payroll software for Fortune 500 companies like General Motors. -
Software EngineerNational Computer Systems Jan 1998 - Dec 1998Based in Singapore, provided consulting and enterprise software implementation services to Singapore's largest telco company. Technical consultation include areas in HR, Payroll, Benefits systems.
Aihui Ong (I-We) Education Details
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Stanford UniversityVenture Capital -
National University Of SingaporeComputer Science & Information Systems -
University Of Warwick - Warwick Business SchoolMba
Frequently Asked Questions about Aihui Ong (I-We)
What company does Aihui Ong (I-We) work for?
Aihui Ong (I-We) works for Easymate Ai
What is Aihui Ong (I-We)'s role at the current company?
Aihui Ong (I-We)'s current role is CEO and Co-Founder.
What is Aihui Ong (I-We)'s email address?
Aihui Ong (I-We)'s email address is ai****@****mate.ai
What schools did Aihui Ong (I-We) attend?
Aihui Ong (I-We) attended Stanford University, National University Of Singapore, University Of Warwick - Warwick Business School.
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