www.edbeans.au

One of the creative forces behind the visual communication and storytelling of TEDxMelbourne eventsMy roles involve:• Transforming abstract themes into captivating visual concepts, setting the stage for groundbreaking talks• Designing the visual journey for TEDxMelbourne events, creating immersive digital experiences• Crafting compelling digital assets that amplify our message and draw diverse audiences to TedxMelbourne events

Created customised visual experiences using a range of industry recognised pedagogy models to develop world-class online programs that provide a rich and immersive learning experience for university students.Worked closely with the Learning Design team and Editorial team to audit and assess all internally built OES graphic contents to ensure consistency within brand guidelines.Assisted the Education Programming team and software engineers to design and build an effective student portal that seamlessly connects administrators, educators and tertiary students.Developed and strengthen guidelines in the creation of graphics, interactives and rich-media experiences that engage OES university partners and students in the online environment.Main partners: Monash University, Swinburne University, Queensland University of Technology, Western Sydney University, Federation University, The University of Aucklandwww.oes.edu.au

Worked closely with the Creative Director and a group of highly trained interior designers to deliver groundbreaking physical office environments for iconic brands such as Google, Prudential, Celcom, Roche, Tenaga Nasional (TNB). Heavily involved in translating brand into a three-dimensional space, mainly office environments by first analysing the inter-relationship between interior-specific contexts, commercial considerations, human experiences and experiential design, then create branded graphics / touchpoints to amplify the brand’s story. Carefully analysed the floor plans and inspected the sites to identify areas ideal for brand communications from the big-picture layout and aesthetic down to the smallest decorative details.Responsible for the creation of artworks and determination of design specifications including colour scheme, typography, materials and methods of production for all brand communications.Liaised with the creative team, clients and contractors to develop applicable design solutions that meet the strategic, design, functional and budgetary criteria as established by the project team. SW1’s clients: Google, Prudential, Celcom, TNB, Facebook, Linkedin, Roche, WeWork, Hua Wei, The British International School, Malaysian-German Chamber of Commerce, etc. https://sw1.solutions/

Created effective and strategic wayfinding system to facilitate visitors’ navigation and improve their spatial awareness within a range of architectural structures including commercial, residential and office buildings. In charge of determining the colour schemes, typeface, materials and generating environmental graphics that complement the interior design and architecture of the developments.Expertly produced 2D and 3D conceptual and construction drawings showcasing the visual representations of the signage design; carefully analysed the floor plans and surveyed the sites to identify locations suitable for the signage installation. Main clients include Resort World Genting Malaysia, Design Village Penang, Celcom, Utropolis, The Sentral Residenceswww.kingsmen-int.com

Established a new brand identity for the institute and generated all visual outputs including its web design, educators and student handbooks, curriculum documents, presentation packages and advertising brochures.Collaborated with the in-house and outsourced web development teams to develop user-friendly interface websites for both current and prospective students. Briefed and supervised web development team to ensure that the newly enhanced websites are highly accessible and provide outstanding user experience.

Introduced new food packaging design and ensured that the design adhered to both the brand standards and the Australian Food Standards Code.Successfully carried the design ideas from concept sketches to final press check and developed high-impact sales collateral, e-books, web layouts and magazine adverts for a range of food brands.Worked closely with senior designers and the marketing team to launch multiple trade shows held within and outside Australia.