Aik Leong Lim Email & Phone Number

Shanghai, Cn

Shanghai, China

- Oversee all product merchandising, retail buying and planning, as well as local product creation strategy for Burton in the Greater China market- Develop long and short term business strategies to strengthen Burton's product positioning and offering in Greater China, ultimately maximizing business growth- Build and create licensed products that are adapted to the local consumers' style preference, complementing Burton's global offering to create a consistent brand image globally, yet offering an unique proposition for better local relevance.-Manage and review weekly retail business results, seasonal sales programs, markdown cadence and MD%, as well as seasonal buy plan based on inventory planning and projection across all channels to ensure a healthy demand/supply level.-Coach and mentor team members for individual development

Shanghai, China

• Act as a General Manager by creating & executing Go To Market plans for the football business to drive brand and business success. • Build and grow the football culture and business in Greater China• Inspire and engage football players, fans and enthusiasts with football products, stories and activations that are locally relevant• Create 3-5 year business strategies and plan to maximize opportunities thru product, pricing and distribution• Provide local consumer and market insights to the global creation teams to create products that are relevant to the GCA marketplace

Shanghai

•Developed buying and planning strategy for the Converse digital business in China•Collaborated with global and regional product teams to develop locally relevant digital exclusive products•Managed seasonal sales plan, markdown % and inventory level •Coached and mentored team members for individual development

Shanghai City, China

•Developed business strategies for Converse footwear in Asia•Briefed regional product team to create locally relevant product range for key moments•Created optimal assortments, pricing and distribution strategies for the region•Assisted in long, mid and short range forecasting with demand planning and finance•Collaborated with brand and sales teams to align strategic vision seasonally•Coached and mentored team members for individual development

Shanghai

• Developed product and merchandising strategies for the Converse business in Asia for FY20• Led and oversaw the entire merchandising, merchandising operations and demand planning process to ensure optimal performance• Created the seasonal product merchandising strategy and plan to ensure profitable growth•Coached and mentored team members for individual development

Shanghai City, China

•Developed strategies for the Running footwear business in Greater China region•Ensured profitable growth with strategic pricing•Identified marketplace trends and created consumer right assortments to capture market share

Beaverton, Oregon

•Inspired the football obsessed•Created jaw-dropping products•Ideated and briefed the most desired football boot globally in 2013

Singapore

•Created optimal assortments, pricing and distribution strategies in Southeast Asia•Conversant with marketplace trends and competitive data•Conducted focus group discussions with target consumers to identify needs and wants

•Liaised and integrated with various functions for relevant merchandising strategies and plans•Administered the process calendar and ensured dates and gates of key deliverables are met•Managed annual sample budgeting while ensuring timely arrival of samples for seamless sales meeting execution•Developed and improved existing sales tools for more efficient process•Assisted in consumer and market data analysis•Ensured accuracy and integrity of sales tools information and system data

Bachelor Of Business (2Nd Class Honors, Upper Division), Business Studies(Marketing And Human Resource Consulting)

Activities and Societies: NTU Sports Club, NTU Football Team, Singapore Combined University Team -Graduated with 2nd Upper Class Honors.

Diploma With Merit, Business Studies

Activities and Societies: School of Business and Accountancy Management Committee, NP Football Team -Graduated with Diploma with Merit.