Aikta Chugh Email and Phone Number
Aikta Chugh work email
- Valid
Aikta Chugh personal email
How do I fit in?I am an approachable and organized marketing professional with over 12 years’ experience in growing & nurturing brands. I possess strong analytical skills and am a resourceful leader who is focused on delivering outstanding results for businesses. I have gained progressive responsibilities by effectively collaborating cross-functionally and taking initiative to diversify my knowledge base. What do I deliver?+create compelling and innovative brand plans to drive relevancy with evolving consumer targets+develop achievable forecasts for innovation and post tracking to influence staying power in-market+ successful launches of innovation to deliver incremental category growth+effective influencer within a matrix structure environment leveraging fact based insights+leverage acute analytic skills to optimize portfolio & close white space gaps+continuous monitoring of competitive environment to remain one step ahead+impactful management and execution of considerable budgets to grow sales and share of brands Where does my expertise lie?+Brand Management +Customer Marketing+Strategy+Innovation+Agency Management+AC Nielsen+Budget Management+Forecasting +CollaborationWho am I?+World explorer+Adventurous eater+Newfound passion of running+Appreciator of nature
Rubicon Organics™
View- Website:
- rubiconorganics.com
- Employees:
- 122
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Senior Director Of MarketingRubicon Organics™Vancouver, Bc, Ca
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Marketing DirectorRubicon Organics™ Apr 2024 - PresentVancouver, British Columbia, Canada
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Senior Marketing ManagerRubicon Organics™ Oct 2021 - Mar 2024Vancouver, British Columbia, Canada
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Brand ManagerRubicon Organics™ Oct 2020 - Sep 2021Vancouver, British Columbia, Canada
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Senior Commercial ManagerThe Coca-Cola Company Feb 2018 - Dec 2019Toronto, Canada AreaThe objective for our department was to expand into new and profitable beverage categories. I progressed into the senior role upon exceptionally managing many aspects of the business in my previous commercial manager role. + I collaborated cross-functionally with sales, marketing and agency teams to gain space on shelf for of a new premium milk brand; the first launch into milk for Coca-Cola Canada. This was achieved with an extremely aggressive deadline.+ I analyzed and advised on production quantity needs for a new launch into the almond milk category with no historical data. I helped mitigate spoilage costs and fines from our customers over a 6 month launch period. -
Commercial ManagerThe Coca-Cola Company Jan 2016 - Jan 2018Toronto, Canada AreaI was a member of a newly created business unit in Coca-Cola Canada. I managed customer marketing, field sales program, innovation forecasting and annual business plan resources for brands within the largest beverage categories in grocery stores. + I organized the training and management of a newly implemented field sales team. This was not originally in my job scope, nonetheless I took initiative to execute it with high standards and added it to my ongoing job responsibilities. + I approached customer marketing creatively by maximizing a small budget. I invested in digital executions and tactics with national retailers that delivered above norm results and enhanced customer relationships.
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Innovation ManagerThe Coca-Cola Company Apr 2013 - Dec 2015TorontoI collaborated cross-functionally to recommend innovation that drove long-term profit and growth for the declining juice category. + I analyzed white spaces for our juice business and reviewed global innovation, competitive launches and emerging consumer trends to recommend innovation and reverse revenue drags for Coco-Cola and our customers. I collaborated with our brand teams and influenced senior leaders to bring new products to life successfully with many still on shelves today as profit enhancers.
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Brand ManagerThe Coca-Cola Company Sep 2011 - Mar 2013Toronto, Canada AreaI managed the budget, agencies and integrated marketing campaigns for vitaminwater and smartwater brands in the Canadian marketplace. + I oversaw the sampling program for vitaminwater, we briefed an objective of sampling 1 million Canadians every year. I was able to increase our trial metrics by 11% in the 5th year by leveraging and training reps on Spectra analysis at a postal code level.
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Assistant Brand Manager MarketingThe Coca-Cola Company Sep 2008 - Aug 2011Toronto, Canada AreaI was a pivotal member of the team that launched and nurtured vitaminwater and smartwater brands in Canada.+ I was able to influence growth of these brands through constant analysis of sales through AC Nielsen to influence trial and awareness with retailers, sales teams and our agencies. + I led the innovation of new flavours and packages of vitaminwater, increasing household penetration with heavy usage consumers and trial with new users.
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Customer Marketing SpecialistThe Coca-Cola Company Sep 2007 - Aug 2008Toronto, Canada AreaI was responsible to support the foodservice customer marketing team.+ I was given the opportunity to support a new business pitch and successfully acquired it. I subsequently led the marketing for that customer. + I managed a toolkit adaptation and national training with all Coca-Cola field sales associates across the country with the objective to increase our local foodservice business.
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Marketing And Promotions AssistantIndustry Canada Aug 2004 - Aug 2006Ottawa, Canada AreaI developed marketing programs to increase the competitiveness of Canadian industries within and outside of Canada.+ I organized trade show participation internationally; increasing the number of Canadian companies exhibiting at the show by 50%.+ I researched and recommended promotional products by working directly with agencies to effectively reach target audiences for clients.
Aikta Chugh Skills
Aikta Chugh Education Details
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Digital Marketing, Product Management -
Marketing & Organizational Behaviour -
Marketing
Frequently Asked Questions about Aikta Chugh
What company does Aikta Chugh work for?
Aikta Chugh works for Rubicon Organics™
What is Aikta Chugh's role at the current company?
Aikta Chugh's current role is Senior Director of Marketing.
What is Aikta Chugh's email address?
Aikta Chugh's email address is ac****@****orku.ca
What schools did Aikta Chugh attend?
Aikta Chugh attended Brainstation, York University - Schulich School Of Business, Wilfrid Laurier University.
What skills is Aikta Chugh known for?
Aikta Chugh has skills like Marketing, Integrated Marketing, Shopper Marketing, Brand Management, Marketing Strategy, Trade Marketing, Customer Insight, Marketing Management, Marketing Communications, Management, Market Planning, Consumer Products.
Who are Aikta Chugh's colleagues?
Aikta Chugh's colleagues are Premjeet Singh Sidhu, Andreia Falcao, Mba, May Nie, Gurmeet Malhi, Amandeep Brar, Melanie Ramsey, Jaspreet Kaur.
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